by Paul Rose Jr | Apr 20, 2021 | Best Practices, Content Creation, Content Marketing, Small Business Marketing, Small Business Strategy, Story
I don’t remember where I heard it first – in some movie or in my college journalism classes – but it’s been said many times that a good news story covers the five “W’s.” Who, What, Where, When & Why. Of course, “How” is usually in there too. A humor piece in the...
by Paul Rose Jr | Apr 13, 2021 | Ads, Best Practices, Growth Marketing, Rants, Small Business Marketing, Website, WordPress
So I’ve written a lot about needing to have a website, regardless of the size of your small business, in this day and age. As a company, we’ve been preaching it since our earliest days as Epiphany Marketing. It was important and necessary even before the pandemic...
by Paul Rose Jr | Apr 6, 2021 | Best Practices, Entrepreneurs, Podcast Episodes, Small Business Marketing, Small Business Strategy, Working Remotely
About four years ago, the man I refer to fondly as our fearless leader, David G. Johnson, the co-founder of Grow the Dream, was diagnosed with Attention Deficit/Hyperactivity Disorder, or ADHD. As part of his journey through the prognosis and how to best address it,...
by Paul Rose Jr | Mar 30, 2021 | Best Practices, Entrepreneurs, Sales Success, Small Business Marketing, Small Business Strategy
As an actor and a screenwriter, I tell people all the time that in the Hollywood industry, you need to think more in terms of selection than rejection. For creative types, especially actors who are essentially selling themselves, it’s a way of not taking the process...
by Paul Rose Jr | Mar 23, 2021 | Best Practices, Small Business Marketing, Working Remotely
In my research to make sure I covered all the bases in this piece, I found a Forbes article written by Sam Rad back in 2018 that claimed 50% of the United States work force would soon be remote. Sam’s a futurist and emerging tech specialist, but I doubt she was...
by Paul Rose Jr | Mar 16, 2021 | Entrepreneurs, Get Strategic, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
I’ve talked quite a bit over the last few months about our recommendation (and subtle Google hack) of targeting the ideal customer for your business. We’ve gone over parts of this in our early #StrategyStreams, but today I want to pull back the curtain a little bit....
