by David G. Johnson | Sep 22, 2009 | Small Business Marketing
Here’s #5 of 5 Ways to Increase Your Response just by changing the words you use! 5. Make ‘Em an Offer They Can’t Refuse In the spirit of Don Corleone (and with your best hoarse Godfather voice) think about what motivates — no, drives —...
by David G. Johnson | Aug 19, 2009 | Get Strategic, Small Business Marketing
We’ve already tackled the question about YouTube for Marketers recently, and I’ve been a big believer in it for a number of years. In fact, business owners and entrepreneurs in our 21st-Century Strategic Marketing Program have heard me beat the drum of not...
by David G. Johnson | Jul 21, 2009 | Get Strategic, Small Business Marketing
Here’s the 4th of 5 Ways to Increase Your Response just by changing the words you use! Pass The “So What!” Test One of the biggest contributing factors to the dismal results that small business marketing tends to get has to do with the value and...
by David G. Johnson | Jun 15, 2009 | Get Strategic, Small Business Marketing
Here’s the 3rd of 5 Ways to Increase Your Response just by changing the words you use! 3. Write From “Me” to “You” I have a shocking revelation for you: Your future customers don’t care about you. That’s right. I said it....
by David G. Johnson | Jun 4, 2009 | Small Business Marketing
One of the questions I am frequently asked by people exploring their online marketing options is: Should I be using YouTube as a marketing tool? The answer is 100% “Yes!” In fact, we recently trained the members of our Strategic Marketing Program on this...
by David G. Johnson | May 27, 2009 | Get Strategic, Small Business Marketing
Here’s the 2nd of 5 Ways to Increase Your Response just by changing the words you use! 2. Make a Bold Promise Ultimately, marketing is about promising something to your future customer (or your existing customer… if you’re working toward repeat...
