by Paul Rose Jr | Apr 13, 2021 | Ads, Best Practices, Growth Marketing, Rants, Small Business Marketing, Website, WordPress
So I’ve written a lot about needing to have a website, regardless of the size of your small business, in this day and age. As a company, we’ve been preaching it since our earliest days as Epiphany Marketing. It was important and necessary even before the pandemic...
by Paul Rose Jr | Oct 20, 2020 | Best Practices, Content Marketing, Rants, Small Business Marketing, Small Business Strategy
Recently, I was browsing some content from a potential client and found some very familiar text, with a stock photo I knew I’d seen somewhere else. Thankfully, it wasn’t something I had written, although that’s happened before. But the words and photo were close...
by Paul Rose Jr | Apr 14, 2020 | Best Practices, Content Marketing, Growth Marketing, News, Rants, Small Business Marketing, Small Business Strategy, Social Media
Growing up, there was a particular saying that my mother and the folks in safety school used to share quite a bit. I don’t recall it being an exact number, but the story was that the majority of car accidents happened within 5-miles of your home. And sure, growing up...
by David G. Johnson | Apr 12, 2016 | Rants, Small Business Marketing
Update (March 19, 2017): iTunes has quietly added Let’s Encrypt to their list of officially supported SSL certificate providers. We’re going to test this out to confirm that it is indeed working. We’ll update this once we’ve confirmed it!...
by David G. Johnson | Dec 7, 2012 | Get Strategic, Rants, Small Business Marketing, Social Media
From the very moment we began providing training to business owners and marketing executives to help them understand how search engines work, we have preached a very simple message: Create content that delivers value to people in your target market. And do it often....
by David G. Johnson | Dec 21, 2011 | Rants, Small Business Marketing
Recently, I was talking with a client who was reluctant to set up a profile on Google Places for his business. “What if people leave negative reviews?,” he asked. “You can’t do anything about it, can you?” A valid point. Unlike a...