by Paul Rose Jr | Jan 19, 2021 | Best Practices, Content Marketing, Email Marketing, Google Analytics, Growth Marketing, Inbound Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
I thought about starting this article with the statement, “I don’t know how marketers managed to be successful in the old days before online measurement tools.” But the fact is, I DO know how they managed it, just maybe not how they were successful. It’s not hard to...
by Paul Rose Jr | Jan 12, 2021 | Best Practices, Content Creation, Content Marketing, Growth Marketing, Small Business Marketing, Social Media
Growing up in the 70’s and early 80’s, my first computer was a Commodore Vic-20. The Vic was the less powerful version of its bigger brother, the Commodore 64. That thing could do just about anything it seemed. And then, a couple years later, the company came out with...
by Paul Rose Jr | Jan 5, 2021 | Best Practices, Email Marketing, Growth Marketing, Small Business Marketing, SMS Marketing
You may remember, back in the early days of American Idol, you had to call in to vote for your favorite performer of the Top 10 finalists. Complaints of busy signals and robocallers dominating the lines forced the show producers to look for alternatives. A system that...
by Paul Rose Jr | Dec 1, 2020 | Best Practices, Content Creation, Content Marketing, Growth Marketing, Inbound Marketing, Key Performance Indicators (KPI), Privacy Concerns, Small Business Marketing, Small Business Strategy
We say it a lot. It’s in our training programs. We mention it during #StrategyStream. I did a whole 7-part series on it. Here at Grow the Dream, we place a high importance on the ability to track key performance indicators. One of the cornerstones of our...
by Paul Rose Jr | Nov 17, 2020 | Content Creation, Content Marketing, Get Strategic, Growth Marketing, Small Business Marketing, Small Business Strategy, Social Media, Voice Search, Working Remotely
In a survey conducted at the end of 2019, some 72% of digital commerce leaders believed that consumers would continue to shift visibly to online shopping. As more and more consumers aged that were born after the advent of the internet and Web 2.0, experts predicted...
by Paul Rose Jr | Oct 13, 2020 | Get Strategic, Growth Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
You may have heard the news recently that Disney will release the latest Pixar film, Soul, to their streaming platform around Christmas time. Unlike Mulan, this one won’t require Disney+ members to pay an additional fee. It’ll just show up in their available feed,...
