by Paul Rose Jr | Sep 22, 2020 | Content Marketing, Growth Marketing, Small Business Marketing, Visual Search
In the 1920’s, Fred R. Barnard, in a scene right out of Mad Men, took a turn of phrase discussed by newspaper editors two decades earlier and turned it into a cultural phenomenon. Attributing the words to Confucius and other Eastern philosophers, Barnard...
by Paul Rose Jr | Sep 15, 2020 | Content Marketing, Get Strategic, Growth Marketing, Small Business Marketing, Small Business Strategy, Social Media, Working Remotely
Back in 2008, we made some waves in the online business community when our fearless leader used the term “recession” in a featured article he wrote that was sent out by Zig Ziglar. Even though no one would argue that we weren’t in a period of economic down turn, it...
by Paul Rose Jr | Sep 8, 2020 | Content Marketing, Email Marketing, Get Strategic, Growth Marketing, Small Business Marketing, Small Business Strategy
So you committed the cardinal sin of marketing… You committed to keeping in regular contact with your past clients, and deeper connect with new ones. But you or someone on your team dropped the ball. Or the person running point on that communication left the company...
by Paul Rose Jr | Aug 25, 2020 | Get Strategic, Growth Marketing, Small Business Strategy
In the 1930’s, Erik Homberger, a trained Montessori teacher, budding psychoanalyst and patient of Anna Freud (Sigmund’s daughter) brought his family to the United States, changed his name to Erik Erikson, and was offered a teaching position at Harvard. While there,...
by Paul Rose Jr | Aug 18, 2020 | Get Strategic, Growth Marketing, Small Business Strategy
In the 1950’s, when Walt Disney built his first theme park, he wasn’t looking for corporate synergy or to sell merchandise or to make Anaheim a vacation spot. Walt just wanted to capture the spirit and feeling he had as a child, enjoying a carnival. Somewhere parents...
by Paul Rose Jr | Aug 4, 2020 | Best Practices, Content Marketing, Get Strategic, Growth Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
Wow. That title’s a mouthful. And a challenging idea to put out there. The blog post equivalent of social media’s “Controversial opinion:” Will you agree with me on the conclusions I’ll draw by the end of this article? Maybe, maybe not. I’ll tell you, companies that...
