by Paul Rose Jr | Jul 14, 2020 | Best Practices, Get Strategic, Growth Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
This is it. The halfway point on our journey to building a truly strategic approach to your marketing plan. For the past three weeks, we’ve talked about where your customers are coming from, how they find you, and how to begin building a relationship that leads to...
by Paul Rose Jr | Jul 7, 2020 | Best Practices, Content Marketing, Get Strategic, Growth Marketing, Small Business Marketing, Small Business Strategy
Coming home from the gym earlier this week, I pulled into the parking lot of a local grocery store that was on the way. I needed to grab some cleaning supplies really quickly. And although I knew they would cost more there than at WalMart, it was convenient. Except it...
by Paul Rose Jr | Jun 30, 2020 | Best Practices, Get Strategic, Growth Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy, Social Media
A couple of years ago, I was driving through Burbank, CA, the home of both Walt Disney and the Warner Brothers studio headquarters. I was meeting a friend for a lunch meeting, and I was having considerable trouble finding the Chinese restaurant we had agreed to....
by Paul Rose Jr | Jun 23, 2020 | Best Practices, Content Marketing, Get Strategic, Growth Marketing, Inbound Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
Growing up, my dad sometimes repeated a phrase he’d picked up from his teenage years: “he could fall in a pile of s**t and come out smelling like a rose.” Sadly, that doesn’t describe but one member of my family. And like most analogies, it has its limitations in real...
by David G. Johnson | Dec 7, 2012 | Get Strategic, Rants, Small Business Marketing, Social Media
From the very moment we began providing training to business owners and marketing executives to help them understand how search engines work, we have preached a very simple message: Create content that delivers value to people in your target market. And do it often....
by David G. Johnson | Oct 22, 2012 | Get Strategic, Small Business Marketing
Seth Godin’s post from today reinforces yet again the need for you to strategically and intentionally design your business’s “message”: If your elevator pitch is a hyper-compressed two-minute overview of your hopes, dreams and the thing...
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