by Paul Rose Jr | Sep 22, 2020 | Content Marketing, Growth Marketing, Small Business Marketing, Visual Search
In the 1920’s, Fred R. Barnard, in a scene right out of Mad Men, took a turn of phrase discussed by newspaper editors two decades earlier and turned it into a cultural phenomenon. Attributing the words to Confucius and other Eastern philosophers, Barnard...
by Paul Rose Jr | Sep 15, 2020 | Content Marketing, Get Strategic, Growth Marketing, Small Business Marketing, Small Business Strategy, Social Media, Working Remotely
Back in 2008, we made some waves in the online business community when our fearless leader used the term “recession” in a featured article he wrote that was sent out by Zig Ziglar. Even though no one would argue that we weren’t in a period of economic down turn, it...
by Paul Rose Jr | Sep 8, 2020 | Content Marketing, Email Marketing, Get Strategic, Growth Marketing, Small Business Marketing, Small Business Strategy
So you committed the cardinal sin of marketing… You committed to keeping in regular contact with your past clients, and deeper connect with new ones. But you or someone on your team dropped the ball. Or the person running point on that communication left the company...
by Paul Rose Jr | Aug 4, 2020 | Best Practices, Content Marketing, Get Strategic, Growth Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
Wow. That title’s a mouthful. And a challenging idea to put out there. The blog post equivalent of social media’s “Controversial opinion:” Will you agree with me on the conclusions I’ll draw by the end of this article? Maybe, maybe not. I’ll tell you, companies that...
by Paul Rose Jr | Jul 21, 2020 | Best Practices, Content Marketing, Email Marketing, Growth Marketing, Inbound Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
Forbes published an article earlier this month, titled, “The Real Reason Disney Created Disney+” Disney+ of course, is the mouse-owned streaming service where you can watch The Mandalorian, Hamilton, and tons of the Disney back catalog. The article posits, accurately,...
by Paul Rose Jr | Jul 7, 2020 | Best Practices, Content Marketing, Get Strategic, Growth Marketing, Small Business Marketing, Small Business Strategy
Coming home from the gym earlier this week, I pulled into the parking lot of a local grocery store that was on the way. I needed to grab some cleaning supplies really quickly. And although I knew they would cost more there than at WalMart, it was convenient. Except it...
