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What’s Your Strategy for 2021 And Beyond?

What’s Your Strategy for 2021 And Beyond?

It’s been an interesting time, these past 18 months. Rumors of some disease coming out of China. People getting sick in Thailand. Two weeks later, 18 other countries report cases of the so-called “new pneumonia,” aka Coronavirus, or COVID-19. Just six weeks later, the...
Content Creation: Opportunity Cost of Inaction

Content Creation: Opportunity Cost of Inaction

I’m pretty sure every small business owner or entrepreneur who has ever had to prepare a business plan – or even a grant application – is familiar with three very important letters. No, not VIP, although, sure, you can argue that I suppose. But I’m talking about R. O....
Content Creation: Delegating or Outsourcing

Content Creation: Delegating or Outsourcing

In an episode of their Kick Some ADHD podcast last year, Dana Rayburn and our own David G. Johnson talked about the importance of delegating. It’s a huge stumbling block for most entrepreneurs and small business owners. Living with ADHD definitely exacerbates the...
Creating Content: Why Size Matters (for Web Graphics)

Creating Content: Why Size Matters (for Web Graphics)

We’ve talked about ideas for content blog posts – making sure they’re targeted and relevant to your ideal customer. And we’ve gone over some great tips for coming up with a headline that grabs the prospective readers’ attention. So this week, we’re going to dive into...