by Paul Rose Jr | Aug 25, 2020 | Get Strategic, Growth Marketing, Small Business Strategy
In the 1930’s, Erik Homberger, a trained Montessori teacher, budding psychoanalyst and patient of Anna Freud (Sigmund’s daughter) brought his family to the United States, changed his name to Erik Erikson, and was offered a teaching position at Harvard. While there,...
by Paul Rose Jr | Aug 18, 2020 | Get Strategic, Growth Marketing, Small Business Strategy
In the 1950’s, when Walt Disney built his first theme park, he wasn’t looking for corporate synergy or to sell merchandise or to make Anaheim a vacation spot. Walt just wanted to capture the spirit and feeling he had as a child, enjoying a carnival. Somewhere parents...
by Paul Rose Jr | Aug 4, 2020 | Best Practices, Content Marketing, Get Strategic, Growth Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
Wow. That title’s a mouthful. And a challenging idea to put out there. The blog post equivalent of social media’s “Controversial opinion:” Will you agree with me on the conclusions I’ll draw by the end of this article? Maybe, maybe not. I’ll tell you, companies that...
by Paul Rose Jr | Jul 28, 2020 | Best Practices, Get Strategic, Growth Marketing, Key Performance Indicators (KPI), Marketing Automation, Remarketing/Retargeting, Small Business Marketing, Small Business Strategy, Social Media
Every year around Thanksgiving, my parents go Christmas tree shopping. When we lived in Ohio, we actually cut our own tree. But in Florida, where they live now, there’s no tromping through snow with an axe or tree saw, picking the best Douglas fir, etc. Now they go to...
by Paul Rose Jr | Jul 21, 2020 | Best Practices, Content Marketing, Email Marketing, Growth Marketing, Inbound Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
Forbes published an article earlier this month, titled, “The Real Reason Disney Created Disney+” Disney+ of course, is the mouse-owned streaming service where you can watch The Mandalorian, Hamilton, and tons of the Disney back catalog. The article posits, accurately,...
