by David G. Johnson | Mar 26, 2009 | Small Business Marketing
One of the questions many business owners are grappling with right now has to do with pricing strategies. We frequently hear it this way: Should I lower my prices as a response to shrinking demand? Conventional wisdom in most cases says, “Yes.” But I want...
by David G. Johnson | Mar 9, 2009 | Get Strategic, Small Business Marketing, Story
One of the points that anyone marketing in the 21st-Century will reach is the moment known as “writer’s block.” We know that we need to be creating great content and pushing it out — whether online, via e-mail or print newsletter, or through...
by David G. Johnson | Jan 22, 2009 | Marketing Training Event
I gotta tell ya… it’s very exciting to me. We recently wrapped up a consulting project for Ziglar, Inc. And I’m still pinching myself. I’ll never forget the first time I heard Zig Ziglar’s distinctive voice… I was in middle school...
by David G. Johnson | Jan 7, 2009 | Small Business Marketing
Well 2009 is in full swing. My question for you is: How does your pipeline look? If you’re not satisfied with the number of new prospects or leads coming in to your business, it’s time to get serious about what you’re doing to bring them in. Here are...
by David G. Johnson | Jan 6, 2009 | Raves and Other Asides
Today is actually the Feast of Epiphany, which gives me a great excuse to talk about why our company happens to share its name with the 12th Day of Christmas. (If you, like the McKenzie Brothers, ever wondered, the 12 days run from Christmas Eve to Epiphany.) First,...
