by David G. Johnson | Sep 29, 2011 | Marketing Training Event, Small Business Marketing
Today is National Coffee Day. I still haven’t figured out whose idea that was, but hey… I’m all for celebrating! Especially the beverage that I spend so much of my time with, and even attribute some of my business success to! Why do I attribute some...
by David G. Johnson | Jul 13, 2010 | Small Business Marketing
Ah summertime… the dog days of summer… sweating under the sun with the smell of coconut and salt water wafting by… Wait a minute! If you’re in business, then those may not be relaxing thoughts at all! It’s time to do something about...
by David G. Johnson | Dec 1, 2008 | Get Strategic, Small Business Marketing
As salespeople and business owners, we’ve often been trained to communicate value. After all, if we don’t connect what we sell, produce and provide with the needs of our prospects and customers and do it in a way that helps them understand the return they...
by David G. Johnson | Nov 26, 2008 | Get Strategic, Small Business Marketing
Today I walked into a local Starbucks and was greeted by a prominently-placed offer for the new Starbucks Gold card. You probably know by now that I’m a Starbucks regular. But I’ll admit, I’ve spent a lot less time (and yes, money) in Starbucks...
by David G. Johnson | Feb 26, 2008 | Get Strategic
In Part 1, we talked about getting clear on your identity. Knowing who you are is absolutely fundamental to marketing – no matter what business you’re in. So… what business are you really in? The Starbucks example is a fun one. They definitely sell...
