Don't Be An Egg

Don’t Be An Egg

Paul Rose Jr Get Strategic, Small Business Marketing, Social Media Leave a Comment

Have you wondered why people aren’t choosing to follow your social media profile(s)? Maybe your Facebook Page isn’t getting “likes” as frequently as you’d hoped, or maybe other Twitter users or Instagrammers aren’t following your business account back? It just might be because you’re an egg. What do you mean, I’m an egg? First, some quick background. It was about …

What To Do When Facebook Rejects Your Ad

Why Facebook Rejected Your Ad… and What to Do About It

Paul Rose Jr Get Strategic, Growth Marketing, Small Business Marketing, Social Media Leave a Comment

If you watched The Social Network, the movie about the founding of Facebook, you may remember that they were adamantly against posting advertising on the platform, along with Google and a few other of the sites that launched Internet 2.0. It’s one of the indisputable facts that the film didn’t need to fictionalize. Of course, almost all of them have …

A Competitor Sabotages Your Facebook Rating. Now What?

A Competitor Sabotages Your Facebook Rating. Now What?

Rod Thomson Grow The Dream Show News, Small Business Marketing Leave a Comment

We live in an age where $5 can wreak carnage on a reputation. A Boston jewelry store in business for 135 years had built a stellar reputation in the community, and it translated into a five-star rating on many websites, but most importantly maybe their Facebook page. Their rating of 4.8 stars was built by urging happy customers to leave …

The Wild West Market Redefines Twitter Likes

The Wild West Market Redefines Twitter Likes

Rod Thomson Small Business Marketing, Social Media Leave a Comment

Trigger Warning! This post officially flips the Twitter terminology from “favorite” to “like.” If this might cause you emotional turmoil, you may want to proceed with care. Twitter has changed its Favorite button to a Like button. But long before it did that, users made their own changes to the Like/Favorite button, changing the Twitter response landscape dramatically. The change …

Content Marketing: How It's Done... How It's Not Done

Content Marketing: How It’s Done…How It’s Not Done

Rod Thomson Content Marketing, Inbound Marketing, Small Business Marketing Leave a Comment

How It’s Done We love the entrepreneur and small business owner. But today we at the Grow the Dream Show have examples of a little guy getting it wrong and a big corporation getting it really right. First, an example of Pure Killer Content by a major corporation. SC Johnson’s Ziploc Division created a Facebook post that, reasonably enough, is …

Apple (and other) Ad Blockers Can Be Bypassed

Apple (and all other) Ad Blockers Can Be Bypassed

Rod Thomson Content Marketing, Inbound Marketing, Small Business Marketing Leave a Comment

The brouhaha over Apple extending the battle against an overwhelming wave of annoying digital ads points back to something that never seems to change — regardless of how much technology changes. Content is King. Sure, old news is no news. But when some say the sky is falling, it’s not bad to point out that Henny Penny was wrong. Chicken Little …

Unicorns Keep Crap Off the Wall: Larry Kim on the Grow The Dream Show

Unicorns Keep Crap Off the Wall

Rod Thomson Content Marketing, Inbound Marketing 1 Comment

Every digital marketer, political consultant, entrepreneur and would-be influencer on the planet is after the Holy Grail of social media. No, not what makes a post viral. What works. What really, really works. Larry Kim, the Grand Poobah of targeted digital advertising, knows what works and how anyone can figure out how to maximize even modest marketing budgets and keep …

[VIDEO] How to Create Graphics for Social Media Using Free Tools

David G. Johnson Small Business Marketing, Social Media Leave a Comment

Would you like to have branded graphics for your Facebook page, blog site, Pinterest account or other social media? Have you ever wondered how to get fantastic visuals without hiring a designer? Don’t have Photoshop or other high-end tools? In this training, originally made available exclusively to our members and alumni, we show you how to get great-looking graphics without …

Marketing Podcast for Small Businesses

Why Most Marketing Podcasts Aren’t for You

David G. Johnson Small Business Marketing Leave a Comment

In most of the businesses we work with, a “Marketing Department” is simply nonexistent. When there’s a person (or persons) whose “job” is marketing, the reality is that they wear multiple hats. Think about your business for a moment: who is responsible for marketing? If your answer is: no one, everyone, Sally, but she’s too busy, or some form of “We …

Why Doesnt Anyone See My Facebook Posts?

Why Doesn’t Anyone See My Facebook Posts?

David G. Johnson Small Business Marketing 5 Comments

You’ve got your Business Facebook Page set up. You’ve put the effort into getting it all decked out with a nice profile pic and a timeline cover. You’ve even built up some followers (Hallelujah!). Now it’s time for the post. You set aside a few minutes, crank out a nice little status update, maybe even upload a picture to go …