A Competitor Sabotages Your Facebook Rating. Now What?

A Competitor Sabotages Your Facebook Rating. Now What?

Rod Thomson Grow The Dream Show News, Small Business Marketing 0 Comments

We live in an age where $5 can wreak carnage on a reputation. A Boston jewelry store in business for 135 years had built a stellar reputation in the community, and it translated into a five-star rating on many websites, but most importantly maybe their Facebook page. Their rating of 4.8 stars was built by urging happy customers to leave …

The Wild West Market Redefines Twitter Likes

The Wild West Market Redefines Twitter Likes

Rod Thomson Small Business Marketing, Social Media 0 Comments

Trigger Warning! This post officially flips the Twitter terminology from “favorite” to “like.” If this might cause you emotional turmoil, you may want to proceed with care. Twitter has changed its Favorite button to a Like button. But long before it did that, users made their own changes to the Like/Favorite button, changing the Twitter response landscape dramatically. The change …

Content Marketing: How It's Done... How It's Not Done

Content Marketing: How It’s Done…How It’s Not Done

Rod Thomson Content Marketing, Inbound Marketing, Small Business Marketing 0 Comments

How It’s Done We love the entrepreneur and small business owner. But today we at the Grow the Dream Show have examples of a little guy getting it wrong and a big corporation getting it really right. First, an example of Pure Killer Content by a major corporation. SC Johnson’s Ziploc Division created a Facebook post that, reasonably enough, is …

Apple (and other) Ad Blockers Can Be Bypassed

Apple (and all other) Ad Blockers Can Be Bypassed

Rod Thomson Content Marketing, Inbound Marketing, Small Business Marketing 0 Comments

The brouhaha over Apple extending the battle against an overwhelming wave of annoying digital ads points back to something that never seems to change — regardless of how much technology changes. Content is King. Sure, old news is no news. But when some say the sky is falling, it’s not bad to point out that Henny Penny was wrong. Chicken Little …

Unicorns Keep Crap Off the Wall: Larry Kim on the Grow The Dream Show

Unicorns Keep Crap Off the Wall

Rod Thomson Content Marketing, Inbound Marketing 1 Comment

Every digital marketer, political consultant, entrepreneur and would-be influencer on the planet is after the Holy Grail of social media. No, not what makes a post viral. What works. What really, really works. Larry Kim, the Grand Poobah of targeted digital advertising, knows what works and how anyone can figure out how to maximize even modest marketing budgets and keep …

[VIDEO] How to Create Graphics for Social Media Using Free Tools

David G. Johnson Small Business Marketing, Social Media 0 Comments

Would you like to have branded graphics for your Facebook page, blog site, Pinterest account or other social media? Have you ever wondered how to get fantastic visuals without hiring a designer? Don’t have Photoshop or other high-end tools? In this training, originally made available exclusively to our members and alumni, we show you how to get great-looking graphics without …

Marketing Podcast for Small Businesses

Why Most Marketing Podcasts Aren’t for You

David G. Johnson Small Business Marketing 0 Comments

In most of the businesses we work with, a “Marketing Department” is simply nonexistent. When there’s a person (or persons) whose “job” is marketing, the reality is that they wear multiple hats. Think about your business for a moment: who is responsible for marketing? If your answer is: no one, everyone, Sally, but she’s too busy, or some form of “We …

Why Doesnt Anyone See My Facebook Posts?

Why Doesn’t Anyone See My Facebook Posts?

David G. Johnson Small Business Marketing 5 Comments

You’ve got your Business Facebook Page set up. You’ve put the effort into getting it all decked out with a nice profile pic and a timeline cover. You’ve even built up some followers (Hallelujah!). Now it’s time for the post. You set aside a few minutes, crank out a nice little status update, maybe even upload a picture to go …

[Video] Facebook: Posting as Your Page vs. Posting as Yourself

David G. Johnson Small Business Marketing, Social Media 0 Comments

Does your Facebook page have that one team member who’s always clicking the “Like” button on your posts… and it looks like the “Page” liked the content instead of the person? Are you mystified by the latest Facebook change that controls who will be posting — you or your page? In addition to the written guide we prepared not long ago, we had …

Google's Latest Search Overhaul: Hummingbird

Why You Don’t Need to Worry About Google’s Hummingbird Update

David G. Johnson Small Business Marketing, WordPress 0 Comments

Ever since Google announced the “Hummingbird” update on its 15th birthday, the web marketing and search engine optimization (SEO) community has been all aflutter (pardon the pun) with speculation about what this massive overhaul to Google’s search engine really means. As with Panda, Penguin and the other changes to Google’s algorithms over the last few years, my recommendation to our …