by Paul Rose Jr | Oct 1, 2019 | Content Marketing, Small Business Marketing, Small Business Strategy
Let’s take a walk back in time to the adolescence of the Internet – which I consider to be the time after AOL peaked. Cue up the dial-up handshake sound. As the Internet went through the ‘hormonal changes’ of transforming from Bulletin boards and Educational portals...
by Paul Rose Jr | Aug 27, 2019 | Content Marketing, Growth Marketing, Inbound Marketing, Marketing Automation, Small Business Marketing, Small Business Strategy, Social Media
So just in case you’re new to Internet marketing and its terminology, I’ll start with an explanation of what Pay-Per-Click, or PPC, is all about. Even if you’re already in the know, it’ll help us frame the later discussion if we’re all on the same page. Pay-Per-Click,...
by David G. Johnson | Apr 10, 2015 | Small Business Marketing
By now you’ve probably heard about the update to Google’s algorithm update that’s coming on April 21st. Based upon how much Google has said about it publicly, it’s widely believed to be the biggest single algorithm change in Google’s...
by David G. Johnson | Mar 28, 2014 | Small Business Marketing
The topic of how bad SEO can be for your business’s website is so broad, we could probably start a regular recurring feature here about it. Come to think of it, we’ve written about businesses being Suckered by an SEO Company, why SEO should be a much lower...
by David G. Johnson | Oct 14, 2013 | Small Business Marketing, WordPress
Ever since Google announced the “Hummingbird” update on its 15th birthday, the web marketing and search engine optimization (SEO) community has been all aflutter (pardon the pun) with speculation about what this massive overhaul to Google’s search...