Google Mobile Update: Are You Ready?

Google Mobile Algorithm Update: Are You Ready?

David G. Johnson Small Business Marketing 3 Comments

By now you’ve probably heard about the update to Google’s algorithm update that’s coming on April 21st. Based upon how much Google has said about it publicly, it’s widely believed to be the biggest single algorithm change in Google’s history. There’s a fair amount of confusion about it, so let’s do what we can here to clarify what’s going on …

Is Your SEO Actually Hurting You?

How Your SEO Might Actually Be Hurting You

David G. Johnson Small Business Marketing 1 Comment

The topic of how bad SEO can be for your business’s website is so broad, we could probably start a regular recurring feature here about it. Come to think of it, we’ve written about businesses being Suckered by an SEO Company, why SEO should be a much lower priority than a Marketing Strategy for Your Business, and How SEO Hasn’t Changed …

Google's Latest Search Overhaul: Hummingbird

Why You Don’t Need to Worry About Google’s Hummingbird Update

David G. Johnson Small Business Marketing, WordPress Leave a Comment

Ever since Google announced the “Hummingbird” update on its 15th birthday, the web marketing and search engine optimization (SEO) community has been all aflutter (pardon the pun) with speculation about what this massive overhaul to Google’s search engine really means. As with Panda, Penguin and the other changes to Google’s algorithms over the last few years, my recommendation to our …

How SEO Hasn’t Changed [Infographic]

David G. Johnson Get Strategic, Rants, Small Business Marketing, Social Media 1 Comment

From the very moment we began providing training to business owners and marketing executives to help them understand how search engines work, we have preached a very simple message: Create content that delivers value to people in your target market. And do it often. I’m constantly amused by the SEO (search engine optimization) industry—when not infuriated by stories of ripoffs, …

Marketing Strategy for Your Business

David G. Johnson Small Business Marketing 5 Comments

Last week we talked about someone who got ripped off by an SEO provider. And while not all SEO companies are as unscrupulous as the offender we mentioned, typically SEO isn’t the first place to start when trying to improve your marketing results. In fact… there’s a long list of places not to start: Facebook Twitter YouTube Email Yellow Pages …

Suckered by an SEO Company

David G. Johnson Small Business Marketing 3 Comments

Just last week, I was on the phone with Amanda (not her real name). Amanda is a healthcare provider in private practice, serving a local market. A few months ago, she got herself into a contract with a Search Engine Optimization (SEO) company (which will remain nameless, although it’s tempting). Thankfully, her contract is almost up. In the meantime, though, …

Just Get Started!

David G. Johnson Small Business Marketing Leave a Comment

Growing a small business can be a wild mix of challenges. Your website’s contact form is — if it’s anything like mine — constantly bombarded with SPAM from SEO companies (“We noticed your website doesn’t rank very well in search engines,” or “We can get you to the top of Google.”). Obviously, today there’s Facebook, Twitter… and now Foursquare. We’ve …

Results Now Marketing – Do Search Engines Matter?

David G. Johnson Small Business Marketing 2 Comments

One marketing question that I get asked about small businesses is: Do search engines really matter where local businesses are concerned? The answer may surprise you. According to a 2007 study by comScore Networks, even when looking for local business information, 3 out of 5 people will search online. When you consider that only 1 in 3 check the yellow …

Easy Listening

David G. Johnson Get Strategic Leave a Comment

Yesterday, we talked about focusing on your customers. I’ll be the first to admit that without intentional effort, it’s easy to begin to drift away from listening closely to them. But in business, this can be a costly mistake – even when times are good and business is strong. In those times, missing out on subtle cues from your customers …