Tom Ziglar & David G. Johnson

Grateful

David G. Johnson Raves and Other Asides Leave a Comment

Recently, I was thinking about a photo I once saw of Zig Ziglar. In it, he was seated in front of his “Wall of Gratitude,” a collection of twenty-seven photographs of people who significantly impacted his life in some way. I can’t find the photo this morning—I don’t even recall where I saw it now. But it was a powerful lesson …

Help Boost Your Google Places Listing in Search Rankings

David G. Johnson Small Business Marketing 2 Comments

While Google Places is most important if you’re serving one or more local markets, every business should have (and use!) at least one listing on Google Places. If you don’t have yours set up yet, these instructions will help you get started. One you have your listing, however, how do you make sure it has good positioning in the search …

Results Now Marketing – New Bonuses!

David G. Johnson Marketing Training Event 3 Comments

Don’t miss the info on all 3 bonuses in this video… plus, I show you exactly where we’re going to meet this Saturday at the end… and you’ll also hear 2 quick stories about businesses getting results now! [MEDIA=2] Bonus #1 (valued at $297) was added a couple of days ago — it’s the 2.5-hour downloadable video training on the …

Results Now Marketing – Do Search Engines Matter?

David G. Johnson Small Business Marketing 2 Comments

One marketing question that I get asked about small businesses is: Do search engines really matter where local businesses are concerned? The answer may surprise you. According to a 2007 study by comScore Networks, even when looking for local business information, 3 out of 5 people will search online. When you consider that only 1 in 3 check the yellow …

Cutting Through the Noise

David G. Johnson Marketing Training Event 2 Comments

Have you wondered why your tried and true historic methods of gaining new customers have been less and less fruitful in recent years? Consider this: according to author David Shenk in his 1999 book, Data Smog: Surviving the Information Glut, the average American was exposed to 560 marketing messages per day… in 1971. By the 1990s, that estimate had reached …

It’s the Economy, Stupid!

David G. Johnson Small Business Marketing 3 Comments

(With apologies for the insulting quote in the title of today’s post… and also for bringing up memories of an election year gone by…) What do we do in a down economy? It happens.  Sometimes your business is affected by an economic downturn.  Whether you’ve got a local business like the ones that serve our local Sarasota community — an …