by David G. Johnson | Jun 4, 2009 | Small Business Marketing
One of the questions I am frequently asked by people exploring their online marketing options is: Should I be using YouTube as a marketing tool? The answer is 100% “Yes!” In fact, we recently trained the members of our Strategic Marketing Program on this...
by David G. Johnson | May 27, 2009 | Get Strategic, Small Business Marketing
Here’s the 2nd of 5 Ways to Increase Your Response just by changing the words you use! 2. Make a Bold Promise Ultimately, marketing is about promising something to your future customer (or your existing customer… if you’re working toward repeat...
by David G. Johnson | May 20, 2009 | Get Strategic, Small Business Marketing
You’re on your way to getting better results with the 1st of 5 Ways to Increase Your Response just by changing the words you use! (You may want to take a moment and read that introductory post if you haven’t already.) 1. Use a Headline Without question,...
by David G. Johnson | May 15, 2009 | Get Strategic, Small Business Marketing
Looking to get better results out of your website, e-mail, direct mail or other advertising and outreach efforts? Over the years of working with and training the greatest businesspeople on the planet — small business owners and their teams — I’ve...
by David G. Johnson | Mar 26, 2009 | Small Business Marketing
One of the questions many business owners are grappling with right now has to do with pricing strategies. We frequently hear it this way: Should I lower my prices as a response to shrinking demand? Conventional wisdom in most cases says, “Yes.” But I want...
