by David G. Johnson | May 8, 2008 | Small Business Marketing
Too busy at work? More than enough revenue? Here are some ways you can keep those pesky customers and prospects away… #1: Make Sure Your Marketing is All About You After all… people who want to spend money with you want to understand how your products...
by David G. Johnson | Feb 28, 2008 | Get Strategic
Yesterday, we talked about listening to your customers to pay attention to the “why” behind their purchases. Today, we’re focusing more on the “who.” It probably goes without saying that another critical component in getting to know your...
by David G. Johnson | Feb 27, 2008 | Get Strategic
So far this week, we’ve focused on you and your identity as a business. Now it’s time to do something every bit as critical and just as important, if not more so: focus on your customer. Something that continues to amaze me is how easy (and common) it is...
by David G. Johnson | Feb 26, 2008 | Get Strategic
In Part 1, we talked about getting clear on your identity. Knowing who you are is absolutely fundamental to marketing – no matter what business you’re in. So… what business are you really in? The Starbucks example is a fun one. They definitely sell...
by David G. Johnson | Feb 25, 2008 | Get Strategic
In my work with clients over the years, one thing I’ve observed is that most marketing mistakes made by businesses both small and large come from a fundamentally poor understanding of the real identity of the business. If you don’t know who you are, how...
