by David G. Johnson | Nov 12, 2008 | Small Business Marketing
We discussed previously that the last thing you want to trim out of your budget during a recession is your marketing. Here’s some actual data (Hat tip: Rod Alan Richardson via Twitter @rodalan) on previous recessions that reveals some very interesting facts:...
by David G. Johnson | Sep 18, 2008 | Small Business Marketing
One marketing question that I get asked about small businesses is: Do search engines really matter where local businesses are concerned? The answer may surprise you. According to a 2007 study by comScore Networks, even when looking for local business information, 3...
by David G. Johnson | Sep 11, 2008 | Marketing Training Event
Have you wondered why your tried and true historic methods of gaining new customers have been less and less fruitful in recent years? Consider this: according to author David Shenk in his 1999 book, Data Smog: Surviving the Information Glut, the average American was...
by David G. Johnson | Aug 23, 2008 | Small Business Marketing
(With apologies for the insulting quote in the title of today’s post… and also for bringing up memories of an election year gone by…) What do we do in a down economy? It happens. Sometimes your business is affected by an economic downturn. ...
by David G. Johnson | May 12, 2008 | Small Business Marketing
Did you ever stop to think about the fact that “marketing” is happening all the time in your business — whether you want it to be or not? Here’s an example to illustrate what I mean… Picture yourself walking into a restaurant for dinner...
