by Paul Rose Jr | Jan 14, 2020 | Content Marketing, Growth Marketing, Marketing Automation, Small Business Marketing, Small Business Strategy
Quick quiz – what do a gecko, manatees in t-shirts, Randy Jackson at a dog show, McGruff the crime dog, He-Man & Skeletor, Maxwell the pig, and an old guy saying, “As long as…” have in common? They’re all in GEICO commercials. GEICO has no less than 13 distinctly...
by Paul Rose Jr | Oct 8, 2019 | Content Marketing, Email Marketing, Growth Marketing, Marketing Automation, Small Business Marketing, Small Business Strategy
In 1961, General Motors installed Unimate in their main factory in Detroit. Unimate was a robotic arm with one job – to move pieces of metal that were too hot for workers to safely handle. Soon more and more robots and automated systems started appearing in factories....
by Paul Rose Jr | Jul 23, 2018 | Content Marketing, Inbound Marketing, Marketing Automation, Small Business Marketing, Small Business Strategy
If you’re reading this post, one of two things has likely happened: You’ve taken the leap to get a handle on your Internet marketing, did your initial strategic work, built your home page in WordPress, and developed your first Lead Magnet. But now you may second...
by Paul Rose Jr | May 21, 2018 | Marketing Automation, Small Business Marketing, Small Business Strategy
A few weeks ago, we published a detailed and informative post on what Lead Magnets are and how to use them to attract, locate and hold on to prospective buyers so that when they’re ready, they become customers or even evangelists for your product or service. If you...
by Paul Rose Jr | May 14, 2018 | Best Practices, Marketing Automation, Small Business Marketing, Small Business Strategy, WordPress
Back when the Internet first launched, long before Facebook or Twitter or even AOL, it used to be incredibly difficult to do anything on the world-wide-web. It was mostly like an old Ham radio club – made up of electronic bulletin boards, government nodes and...