How to Edit Facebook Image Description Text: Part 2

How to Edit the Text on a Facebook Image Post

David G. Johnson Small Business Marketing, Social Media Leave a Comment

We’ve all done it. You find (or create) the perfect image… you upload it to Facebook… you write the perfect text to go along with it… and boom!, you publish it on your page. Sometimes it’s instant. Sometimes it’s hours later. But somewhere along the line, you spot the typo. Or you realize you forgot the link you intended to add. But it’s …

Google's Latest Search Overhaul: Hummingbird

Why You Don’t Need to Worry About Google’s Hummingbird Update

David G. Johnson Small Business Marketing, WordPress Leave a Comment

Ever since Google announced the “Hummingbird” update on its 15th birthday, the web marketing and search engine optimization (SEO) community has been all aflutter (pardon the pun) with speculation about what this massive overhaul to Google’s search engine really means. As with Panda, Penguin and the other changes to Google’s algorithms over the last few years, my recommendation to our …

Why Mobile Matters for Small Business Marketing [Infographic]

David G. Johnson Small Business Marketing, WordPress 2 Comments

For the last 2 years or so, we’ve been pounding the drum to anyone who will listen—which mainly means small businesses we train, our clients, and audiences I speak to—that you must be ready for mobile visitors. How can your small business website be ready for mobile visitors? Two words: responsive design. Your website should be responsive. What Is Responsive Design? Very …

Syncapse: Value of a Facebook Fan 2013

How Much is a Facebook “Like” Worth to Your Business?

David G. Johnson Small Business Marketing, Social Media Leave a Comment

There’s an enormous caveat to what I’m about to tell you. In the work we’re doing with clients for whom we manage social media, as well as in the training we do for business owners and their teams to manage their own social media, there’s one fact that we emphasize constantly: In social media, the level of engagement is far …

How SEO Hasn’t Changed [Infographic]

David G. Johnson Get Strategic, Rants, Small Business Marketing, Social Media 1 Comment

From the very moment we began providing training to business owners and marketing executives to help them understand how search engines work, we have preached a very simple message: Create content that delivers value to people in your target market. And do it often. I’m constantly amused by the SEO (search engine optimization) industry—when not infuriated by stories of ripoffs, …

Reason #237 for Marketing Strategy: the Elevator Pitch

David G. Johnson Get Strategic, Small Business Marketing Leave a Comment

Seth Godin’s post from today reinforces yet again the need for you to strategically and intentionally design your business’s “message”: If your elevator pitch is a hyper-compressed two-minute overview of your hopes, dreams and the thing you’ve been building for the last three years, you’re doing everyone a disservice. I’ll never be able to see the future through your eyes this quickly, …

FedEx Guy Throwing Computer Monitor

How to Handle Negative Reviews and Feedback

David G. Johnson Rants, Small Business Marketing 1 Comment

Recently, I was talking with a client who was reluctant to set up a profile on Google Places for his business. “What if people leave negative reviews?,” he asked. “You can’t do anything about it, can you?” A valid point. Unlike a WordPress blog or even a Facebook page, profiles in Google Places (and many other business listings locations around …

Convert Your Facebook Profile into a Business Page

David G. Johnson Small Business Marketing, Social Media Leave a Comment

Almost every time I speak to an audience of business owners, there’s at least one in the crowd. Someone (or their nephew) created a Facebook “profile” for their business instead of a business “page.” What’s the difference? A Facebook “Profile” (soon to be called a “timeline”) has a first and last name, and can send and receive “Friend” requests. A Facebook …

TimThumb WordPress: How to Fix the TimThumb.php Vulnerability in Your WordPress Theme

David G. Johnson Small Business Marketing, WordPress 8 Comments

This morning, I woke up to dozens of e-mails from my websites notifying me about issues. Worst of all, however, was the notification from MediaTemple: we’ve disabled your hosting account because your website is serving as a relay for spam e-mails. Yuck. Immediately, my mind went to the TimThumb.php issue that was discovered a couple of weeks ago and reported …

Marketing Strategy for Your Business

David G. Johnson Small Business Marketing 5 Comments

Last week we talked about someone who got ripped off by an SEO provider. And while not all SEO companies are as unscrupulous as the offender we mentioned, typically SEO isn’t the first place to start when trying to improve your marketing results. In fact… there’s a long list of places not to start: Facebook Twitter YouTube Email Yellow Pages …