by David G. Johnson | Aug 19, 2009 | Get Strategic, Small Business Marketing
We’ve already tackled the question about YouTube for Marketers recently, and I’ve been a big believer in it for a number of years. In fact, business owners and entrepreneurs in our 21st-Century Strategic Marketing Program have heard me beat the drum of not...
by David G. Johnson | Mar 9, 2009 | Get Strategic, Small Business Marketing, Story
One of the points that anyone marketing in the 21st-Century will reach is the moment known as “writer’s block.” We know that we need to be creating great content and pushing it out — whether online, via e-mail or print newsletter, or through...
by David G. Johnson | Jan 7, 2009 | Small Business Marketing
Well 2009 is in full swing. My question for you is: How does your pipeline look? If you’re not satisfied with the number of new prospects or leads coming in to your business, it’s time to get serious about what you’re doing to bring them in. Here are...
by David G. Johnson | Dec 1, 2008 | Get Strategic, Small Business Marketing
As salespeople and business owners, we’ve often been trained to communicate value. After all, if we don’t connect what we sell, produce and provide with the needs of our prospects and customers and do it in a way that helps them understand the return they...
