Syncapse: Value of a Facebook Fan 2013

How Much is a Facebook “Like” Worth to Your Business?

David G. Johnson Small Business Marketing, Social Media Leave a Comment

There’s an enormous caveat to what I’m about to tell you. In the work we’re doing with clients for whom we manage social media, as well as in the training we do for business owners and their teams to manage their own social media, there’s one fact that we emphasize constantly: In social media, the level of engagement is far …

Convert Your Facebook Profile into a Business Page

David G. Johnson Small Business Marketing, Social Media Leave a Comment

Almost every time I speak to an audience of business owners, there’s at least one in the crowd. Someone (or their nephew) created a¬†Facebook “profile” for their business instead of a business “page.” What’s the difference? A Facebook “Profile” (soon to be called a “timeline”) has a first and last name, and can send and receive “Friend” requests. A Facebook …

Promoting Your Brick & Mortar Business Online

David G. Johnson Small Business Marketing 1 Comment

According to Google: 97% of consumers search for local businesses online. If you don’t have a solid plan for creating visibility for your business, those people looking for your products and services will find someone else instead of you. So what can you do that doesn’t cost a fortune? Many businesses that we work with are surprised to find out …

Free Webinar June 30th: The Latest Tools for Attracting Local Customers

Free Webinar: The Latest Tools for Attracting Local Customers

David G. Johnson Get Strategic, Marketing Training Event, Small Business Marketing Leave a Comment

Do you sell your products & services to one or more specific local markets? Have you convinced yourself that internet marketing doesn’t apply to your business because you serve a local audience? Are you confused by all of the latest options available to get the word out? Maybe you’ve wondered about: How Google “Places” (map listings) affect your Search Engine …

Marketing Strategy for Your Business

David G. Johnson Small Business Marketing 5 Comments

Last week we talked about someone who got ripped off by an SEO provider. And while not all SEO companies are as unscrupulous as the offender we mentioned, typically SEO isn’t the first place to start when trying to improve your marketing results. In fact… there’s a long list of places not to start: Facebook Twitter YouTube Email Yellow Pages …

Grow Your Business and Help Orphans in Haiti!

David G. Johnson Small Business Marketing Leave a Comment

Throughout 2010, my #1 recommendation to everyone who is trying to grow their business, get search engine rankings, and promote using Facebook and other social media has been: “You need to have a business blog” If you don’t yet have a WordPress-based blog you’re using effectively, then I’m thrilled to announce a new opportunity for you. More importantly, you have …

Top Marketing Trends for 2011

David G. Johnson Small Business Marketing Leave a Comment

Today we’re beginning a series on the stuff you need to be paying attention to as we head into 2011.

“What?! We’re in the middle of the holiday season… Christmas is still weeks away!”

Yeah… I know. And you’re probably not quite too late to begin thinking about what your 2011 strategy looks like, but you can’t afford to wait any further.

Begin at the Very Beginning

How To Grow Your Business Now

David G. Johnson Marketing Training Event, Small Business Marketing Leave a Comment

One of the most common questions I get asked when speaking to audiences of small business owners and salespeople who earn commissions is:

What can I do that will rapidly produce results for my business?

Now, I’ll be honest with you: I’m not usually a “quick fix” guy. I believe in strategy… and particularly, in consistently executing strategy over time to get results.

But sometimes, a business or salesperson finds itself needing new prospects or customers quickly. Yes… a well-formed, consistent strategy is great, but sometimes you need sales quickly so you can make it long enough to create and implement a longer-term strategy.

Just Get Started!

David G. Johnson Small Business Marketing Leave a Comment

Growing a small business can be a wild mix of challenges. Your website’s contact form is — if it’s anything like mine — constantly bombarded with SPAM from SEO companies (“We noticed your website doesn’t rank very well in search engines,” or “We can get you to the top of Google.”). Obviously, today there’s Facebook, Twitter… and now Foursquare. We’ve …

3 Small Business Marketing Ideas for the Summer

David G. Johnson Small Business Marketing Leave a Comment

Ah summertime… the dog days of summer… sweating under the sun with the smell of coconut and salt water wafting by…

Wait a minute!

If you’re in business, then those may not be relaxing thoughts at all! It’s time to do something about growing your business!

Unless you’re in a tourist industry (in which case you need marketing ideas fast) or other seasonal business, summertime may be a slower time of year. Customers, clients and prospects are more inclined to be on vacation, and that can make it harder to get results with your marketing.

So how can you use the slower season to your advantage? Here are several ways you can use right away!