Don't Be An Egg

Don’t Be An Egg

Paul Rose Jr Get Strategic, Small Business Marketing, Social Media 0 Comments

Have you wondered why people aren’t choosing to follow your social media profile(s)? Maybe your Facebook Page isn’t getting “likes” as frequently as you’d hoped, or maybe other Twitter users or Instagrammers aren’t following your business account back? It just might be because you’re an egg. What do you mean, I’m an egg? First, some quick background. It was about …

What To Do When Facebook Rejects Your Ad

Why Facebook Rejected Your Ad… and What to Do About It

Paul Rose Jr Get Strategic, Growth Marketing, Small Business Marketing, Social Media 0 Comments

If you watched The Social Network, the movie about the founding of Facebook, you may remember that they were adamantly against posting advertising on the platform, along with Google and a few other of the sites that launched Internet 2.0. It’s one of the indisputable facts that the film didn’t need to fictionalize. Of course, almost all of them have …

Convincing Happy Customers to Rate & Review

Paul Rose Jr Growth Marketing, Small Business Marketing, Social Media 1 Comment

It’s a brand new world out there. It used to be enough to provide a good product or service to your community. Then word of mouth was bolstered by well written and placed advertisements that heralded the benefits of your product and service, along with an endorsement from the Better Business Bureau. The next step was, sadly, misleading ads and …

3 Things Every Business Owner Should Do in 2018

3 Things Every Business Owner Should Do in 2018

David G. Johnson Marketing Automation, Small Business Marketing 0 Comments

Every January, we have a habit of re-evaluating what we’re doing. What worked last year? What didn’t work? What needs tweaking? If you’re like most business owners, you also think about new goals. Did we hit our revenue targets for last year? What is a realistic number for this year? How do we get there? As a business owner whose …

A Competitor Sabotages Your Facebook Rating. Now What?

A Competitor Sabotages Your Facebook Rating. Now What?

Rod Thomson Grow The Dream Show News, Small Business Marketing 0 Comments

We live in an age where $5 can wreak carnage on a reputation. A Boston jewelry store in business for 135 years had built a stellar reputation in the community, and it translated into a five-star rating on many websites, but most importantly maybe their Facebook page. Their rating of 4.8 stars was built by urging happy customers to leave …

Guerrilla Marketing through Slideshare

Guerilla Marketing Through Slideshare

Rod Thomson Content Marketing, Grow The Dream Show News, Small Business Marketing 0 Comments

So you want to build a mailing list and one of the avenues you plan to use is Slideshare. But from previous experience, you know that most Slideshare productions gain the equivalent traction of ice on ice. That would be, none. But there is a sweet little method that can pop your creation onto Slideshare’s radar that the Grow the …

Can You Achieve the Holy Grail of Facebook Ads?

The 1-Cent Click: the Holy Grail of Facebook Ads?

Rod Thomson Content Marketing, Grow The Dream Show News, Small Business Marketing 1 Comment

Facebook drives advertisements based on proven social engagement. But it can be a bit of a chicken-and-egg challenge to get engagement before running the ad, or without having a large following from the start. But Grow the Dream Show co-host Josh Muccio employed a nifty little hack that jump-started his ad campaign with a bunch of engagement — before he really launched …

Content Marketing: How It's Done... How It's Not Done

Content Marketing: How It’s Done…How It’s Not Done

Rod Thomson Content Marketing, Inbound Marketing, Small Business Marketing 0 Comments

How It’s Done We love the entrepreneur and small business owner. But today we at the Grow the Dream Show have examples of a little guy getting it wrong and a big corporation getting it really right. First, an example of Pure Killer Content by a major corporation. SC Johnson’s Ziploc Division created a Facebook post that, reasonably enough, is …

Unicorns Keep Crap Off the Wall: Larry Kim on the Grow The Dream Show

Unicorns Keep Crap Off the Wall

Rod Thomson Content Marketing, Inbound Marketing 1 Comment

Every digital marketer, political consultant, entrepreneur and would-be influencer on the planet is after the Holy Grail of social media. No, not what makes a post viral. What works. What really, really works. Larry Kim, the Grand Poobah of targeted digital advertising, knows what works and how anyone can figure out how to maximize even modest marketing budgets and keep …

Startling Revelations from INBOUND15

Startling Revelations From #INBOUND15

David G. Johnson Content Marketing, Inbound Marketing, Small Business Marketing 0 Comments

Now that some of the fatigue has worn off from last week’s INBOUND Conference in Boston and I’ve had a little time to process everything, some of the most important realizations from the event are bubbling to the top. And what’s surprising me most of all is that the things I took away from the event are both nothing new and nothing short …