A Competitor Sabotages Your Facebook Rating. Now What?

A Competitor Sabotages Your Facebook Rating. Now What?

Rod Thomson Grow The Dream Show News, Small Business Marketing 0 Comments

We live in an age where $5 can wreak carnage on a reputation. A Boston jewelry store in business for 135 years had built a stellar reputation in the community, and it translated into a five-star rating on many websites, but most importantly maybe their Facebook page. Their rating of 4.8 stars was built by urging happy customers to leave …

Guerrilla Marketing through Slideshare

Guerilla Marketing Through Slideshare

Rod Thomson Content Marketing, Grow The Dream Show News, Small Business Marketing 0 Comments

So you want to build a mailing list and one of the avenues you plan to use is Slideshare. But from previous experience, you know that most Slideshare productions gain the equivalent traction of ice on ice. That would be, none. But there is a sweet little method that can pop your creation onto Slideshare’s radar that the Grow the …

Can You Achieve the Holy Grail of Facebook Ads?

The 1-Cent Click: the Holy Grail of Facebook Ads?

Rod Thomson Content Marketing, Grow The Dream Show News, Small Business Marketing 1 Comment

Facebook drives advertisements based on proven social engagement. But it can be a bit of a chicken-and-egg challenge to get engagement before running the ad, or without having a large following from the start. But Grow the Dream Show co-host Josh Muccio employed a nifty little hack that jump-started his ad campaign with a bunch of engagement — before he really launched …

Content Marketing: How It's Done... How It's Not Done

Content Marketing: How It’s Done…How It’s Not Done

Rod Thomson Content Marketing, Inbound Marketing, Small Business Marketing 0 Comments

How It’s Done We love the entrepreneur and small business owner. But today we at the Grow the Dream Show have examples of a little guy getting it wrong and a big corporation getting it really right. First, an example of Pure Killer Content by a major corporation. SC Johnson’s Ziploc Division created a Facebook post that, reasonably enough, is …

Unicorns Keep Crap Off the Wall: Larry Kim on the Grow The Dream Show

Unicorns Keep Crap Off the Wall

Rod Thomson Content Marketing, Inbound Marketing 1 Comment

Every digital marketer, political consultant, entrepreneur and would-be influencer on the planet is after the Holy Grail of social media. No, not what makes a post viral. What works. What really, really works. Larry Kim, the Grand Poobah of targeted digital advertising, knows what works and how anyone can figure out how to maximize even modest marketing budgets and keep …

Startling Revelations from INBOUND15

Startling Revelations From #INBOUND15

David G. Johnson Content Marketing, Inbound Marketing, Small Business Marketing 0 Comments

Now that some of the fatigue has worn off from last week’s INBOUND Conference in Boston and I’ve had a little time to process everything, some of the most important realizations from the event are bubbling to the top. And what’s surprising me most of all is that the things I took away from the event are both nothing new and nothing short …

[VIDEO] How to Create Graphics for Social Media Using Free Tools

David G. Johnson Small Business Marketing, Social Media 0 Comments

Would you like to have branded graphics for your Facebook page, blog site, Pinterest account or other social media? Have you ever wondered how to get fantastic visuals without hiring a designer? Don’t have Photoshop or other high-end tools? In this training, originally made available exclusively to our members and alumni, we show you how to get great-looking graphics without …

6 Reasons to Outsource Your Content

6 Reasons to Outsource Your Content Creation

David G. Johnson Small Business Marketing 0 Comments

Writing a business blog is without question one of the single most powerful marketing methods available to any business, small or large. The data around blogging is huge. Businesses who blog get more web traffic, more leads, and better ROI on marketing than those who don’t. In fact, according to inbound marketing software giant, Hubspot, marketers who have prioritized blogging are 13x more …

Ways to Finish The Year Strong in Your Business

David G. Johnson Small Business Marketing, Social Media, WordPress 1 Comment

As 2014 winds up, how can you be sure you’re doing what you can with your marketing to make sure you finish the year strong and set yourself up for great success in 2014? Here are 3 practical ways to keep your content marketing working for you! Make sure you subscribe on YouTube or here (via email) to get the …

Why Doesnt Anyone See My Facebook Posts?

Why Doesn’t Anyone See My Facebook Posts?

David G. Johnson Small Business Marketing 5 Comments

You’ve got your Business Facebook Page set up. You’ve put the effort into getting it all decked out with a nice profile pic and a timeline cover. You’ve even built up some followers (Hallelujah!). Now it’s time for the post. You set aside a few minutes, crank out a nice little status update, maybe even upload a picture to go …