A Competitor Sabotages Your Facebook Rating. Now What?

A Competitor Sabotages Your Facebook Rating. Now What?

Rod Thomson Grow The Dream Show News, Small Business Marketing Leave a Comment

We live in an age where $5 can wreak carnage on a reputation. A Boston jewelry store in business for 135 years had built a stellar reputation in the community, and it translated into a five-star rating on many websites, but most importantly maybe their Facebook page. Their rating of 4.8 stars was built by urging happy customers to leave …

Is It a Good Idea to Use a Facebook Contest to Grow Likes on Your Page?

Why Running a Contest to Grow Likes on Facebook Could Backfire

David G. Johnson Social Media 2 Comments

First of all: kudos to you for even thinking about doing this. The way I look at it, this means that you’re exploring your options to improve your visibility on Facebook, which is a very good idea. Using a contest, giveaway or other mechanism that encourages people to like your Facebook page in exchange for something has a lot of appeal. It leverages …

Convert Your Facebook Profile into a Business Page

David G. Johnson Small Business Marketing, Social Media Leave a Comment

Almost every time I speak to an audience of business owners, there’s at least one in the crowd. Someone (or their nephew) created a Facebook “profile” for their business instead of a business “page.” What’s the difference? A Facebook “Profile” (soon to be called a “timeline”) has a first and last name, and can send and receive “Friend” requests. A Facebook …