Reason #237 for Marketing Strategy: the Elevator Pitch

David G. Johnson Get Strategic, Small Business Marketing Leave a Comment

Seth Godin’s post from today reinforces yet again the need for you to strategically and intentionally design your business’s “message”: If your elevator pitch is a hyper-compressed two-minute overview of your hopes, dreams and the thing you’ve been building for the last three years, you’re doing everyone a disservice. I’ll never be able to see the future through your eyes this quickly, …