We Goofed! (Warning! Don’t Let Your Marketing Go Wrong)

David G. Johnson Rants, Small Business Marketing 2 Comments

Today I had to eat some crow. And I know you’ve been there too, so you know it just isn’t any fun. But I had to apologize today to thousands of people for completely dropping the ball. In hindsight, it all seems very simple. People we’ve met through webinars we’ve done, relationships we’ve built, perhaps even those who have visited …

Should You Change Your Pricing Strategy in this Economy?

David G. Johnson Small Business Marketing 0 Comments

One of the questions many business owners are grappling with right now has to do with pricing strategies. We frequently hear it this way: Should I lower my prices as a response to shrinking demand? Conventional wisdom in most cases says, “Yes.” But I want to challenge you to think this through carefully before indiscriminately squeezing what may be left …

Ziglar Just Announced Next Week’s Webinar

David G. Johnson Marketing Training Event 0 Comments

I gotta tell ya… it’s very exciting to me. We recently wrapped up a consulting project for Ziglar, Inc.  And I’m still pinching myself. I’ll never forget the first time I heard  Zig Ziglar’s distinctive voice… I was in middle school in Texas, and we got a 2-minute dose of “I’ll See You at the Top” every single day on …

Beat The Recession: Reward Loyal Customers

David G. Johnson Get Strategic, Small Business Marketing 2 Comments

Today I walked into a local Starbucks and was greeted by a prominently-placed offer for the new Starbucks Gold card. You probably know by now that I’m a Starbucks regular. But I’ll admit, I’ve spent a lot less time (and yes, money) in Starbucks locations in recent history. A quick scan of my unread e-mail shows that they sent me …

How to Thrive During a Recession

David G. Johnson Small Business Marketing 5 Comments

We discussed previously that the last thing you want to trim out of your budget during a recession is your marketing. Here’s some actual data (Hat tip: Rod Alan Richardson via Twitter @rodalan) on previous recessions that reveals some very interesting facts: maintaining your marketing budget helps not only during a recession, but afterward your ROI may not be as …

It’s the Economy, Stupid!

David G. Johnson Small Business Marketing 3 Comments

(With apologies for the insulting quote in the title of today’s post… and also for bringing up memories of an election year gone by…) What do we do in a down economy? It happens.  Sometimes your business is affected by an economic downturn.  Whether you’ve got a local business like the ones that serve our local Sarasota community — an …