by David G. Johnson | Nov 10, 2009 | Rants, Small Business Marketing
Today I had to eat some crow. And I know you’ve been there too, so you know it just isn’t any fun. But I had to apologize today to thousands of people for completely dropping the ball. In hindsight, it all seems very simple. People we’ve met through...
by David G. Johnson | Mar 26, 2009 | Small Business Marketing
One of the questions many business owners are grappling with right now has to do with pricing strategies. We frequently hear it this way: Should I lower my prices as a response to shrinking demand? Conventional wisdom in most cases says, “Yes.” But I want...
by David G. Johnson | Jan 22, 2009 | Marketing Training Event
I gotta tell ya… it’s very exciting to me. We recently wrapped up a consulting project for Ziglar, Inc. And I’m still pinching myself. I’ll never forget the first time I heard Zig Ziglar’s distinctive voice… I was in middle school...
by David G. Johnson | Nov 26, 2008 | Get Strategic, Small Business Marketing
Today I walked into a local Starbucks and was greeted by a prominently-placed offer for the new Starbucks Gold card. You probably know by now that I’m a Starbucks regular. But I’ll admit, I’ve spent a lot less time (and yes, money) in Starbucks...
by David G. Johnson | Nov 12, 2008 | Small Business Marketing
We discussed previously that the last thing you want to trim out of your budget during a recession is your marketing. Here’s some actual data (Hat tip: Rod Alan Richardson via Twitter @rodalan) on previous recessions that reveals some very interesting facts:...