by David G. Johnson | Sep 22, 2009 | Small Business Marketing
Here’s #5 of 5 Ways to Increase Your Response just by changing the words you use! 5. Make ‘Em an Offer They Can’t Refuse In the spirit of Don Corleone (and with your best hoarse Godfather voice) think about what motivates — no, drives —...
by David G. Johnson | Jul 21, 2009 | Get Strategic, Small Business Marketing
Here’s the 4th of 5 Ways to Increase Your Response just by changing the words you use! Pass The “So What!” Test One of the biggest contributing factors to the dismal results that small business marketing tends to get has to do with the value and...
by David G. Johnson | May 15, 2009 | Get Strategic, Small Business Marketing
Looking to get better results out of your website, e-mail, direct mail or other advertising and outreach efforts? Over the years of working with and training the greatest businesspeople on the planet — small business owners and their teams — I’ve...