Increase Your Response: Make ‘Em an Offer They Can’t Refuse

David G. Johnson Small Business Marketing Leave a Comment

Here’s #5 of 5 Ways to Increase Your Response just by changing the words you use! 5. Make ‘Em an Offer They Can’t Refuse In the spirit of Don Corleone (and with your best hoarse Godfather voice) think about what motivates — no, drives — them… then give ’em something to do. Discounts are good, but remember #4 (you gotta …

Increase Your Response: Pass the “So What!” Test

David G. Johnson Get Strategic, Small Business Marketing 2 Comments

Here’s the 4th of 5 Ways to Increase Your Response just by changing the words you use! Pass The “So What!” Test One of the biggest contributing factors to the dismal results that small business marketing tends to get has to do with the value and sequence of your content. Again… it doesn’t matter what medium you’re using (direct mail, …

5 Ways to Increase Your Response

David G. Johnson Get Strategic, Small Business Marketing 7 Comments

Looking to get better results out of your website, e-mail, direct mail or other advertising and outreach efforts? Over the years of working with and training the greatest businesspeople on the planet — small business owners and their teams — I’ve found that this is by far one of the greatest opportunities for growth available. You can significantly impact your …