2 Secret Ingredients for Blogging

2 Secret Ingredients for Outstanding Blog Content

Jill Johnson Content Marketing, Small Business Marketing 2 Comments

So you’ve decided to start blogging for your business and feel like you have a basic handle on how to create content… great! I applaud your effort and want to support you in this endeavor. I have been helping businesses grow through blogging for over 5 years and have learned a few things that I would love to share with you. …

3 Simple Cs of Content Creation for Your Blog

The 3 Simple C’s of Content Creation for Your Blog

Jill Johnson Content Marketing, Small Business Marketing 1 Comment

When approaching the task of “content creation” for your business, it is important to keep a few things in mind. In fact, there’s one fundamental principle to keep at the forefront when approaching any creative endeavor for that matter. Henry Ford sums it up nicely: “Whether you think you can, or you think you can’t—you’re right.” Conquering Can’t Do you believe you …

6 Reasons to Outsource Your Content

6 Reasons to Outsource Your Content Creation

David G. Johnson Small Business Marketing 0 Comments

Writing a business blog is without question one of the single most powerful marketing methods available to any business, small or large. The data around blogging is huge. Businesses who blog get more web traffic, more leads, and better ROI on marketing than those who don’t. In fact, according to inbound marketing software giant, Hubspot, marketers who have prioritized blogging are 13x more …

Google's Latest Search Overhaul: Hummingbird

Why You Don’t Need to Worry About Google’s Hummingbird Update

David G. Johnson Small Business Marketing, WordPress 0 Comments

Ever since Google announced the “Hummingbird” update on its 15th birthday, the web marketing and search engine optimization (SEO) community has been all aflutter (pardon the pun) with speculation about what this massive overhaul to Google’s search engine really means. As with Panda, Penguin and the other changes to Google’s algorithms over the last few years, my recommendation to our …

Increase Your Response: Pass the “So What!” Test

David G. Johnson Get Strategic, Small Business Marketing 2 Comments

Here’s the 4th of 5 Ways to Increase Your Response just by changing the words you use! Pass The “So What!” Test One of the biggest contributing factors to the dismal results that small business marketing tends to get has to do with the value and sequence of your content. Again… it doesn’t matter what medium you’re using (direct mail, …

Increase Your Response: Write From “Me” to “You”

David G. Johnson Get Strategic, Small Business Marketing 0 Comments

Here’s the 3rd of 5 Ways to Increase Your Response just by changing the words you use! 3. Write From “Me” to “You” I have a shocking revelation for you: Your future customers don’t care about you. That’s right. I said it. I’ll say it again. They don’t care about you. Why, then, is so much of our marketing material …

Should You Use YouTube to Market Your Business?

David G. Johnson Small Business Marketing 1 Comment

One of the questions I am frequently asked by people exploring their online marketing options is: Should I be using YouTube as a marketing tool? The answer is 100% “Yes!” In fact, we recently trained the members of our Strategic Marketing Program on this very topic: Not yet receiving valuable training on marketing your business in the 21st Century? Here’s …

Increase Your Response: Make A Bold Promise!

David G. Johnson Get Strategic, Small Business Marketing 4 Comments

Here’s the 2nd of 5 Ways to Increase Your Response just by changing the words you use! 2. Make a Bold Promise Ultimately, marketing is about promising something to your future customer (or your existing customer… if you’re working toward repeat business). What you promise and how you fulfill it is completely up to you, but nevertheless, you’re making a …

Increase Your Response: Use a Headline!

David G. Johnson Get Strategic, Small Business Marketing 1 Comment

You’re on your way to getting better results with the 1st of 5 Ways to Increase Your Response just by changing the words you use! (You may want to take a moment and read that introductory post if you haven’t already.) 1. Use a Headline Without question, this is the single most important place to focus your efforts first. Some …

5 Ways to Increase Your Response

David G. Johnson Get Strategic, Small Business Marketing 7 Comments

Looking to get better results out of your website, e-mail, direct mail or other advertising and outreach efforts? Over the years of working with and training the greatest businesspeople on the planet — small business owners and their teams — I’ve found that this is by far one of the greatest opportunities for growth available. You can significantly impact your …