We Goofed! (Warning! Don’t Let Your Marketing Go Wrong)

David G. Johnson Rants, Small Business Marketing 2 Comments

Today I had to eat some crow. And I know you’ve been there too, so you know it just isn’t any fun. But I had to apologize today to thousands of people for completely dropping the ball. In hindsight, it all seems very simple. People we’ve met through webinars we’ve done, relationships we’ve built, perhaps even those who have visited …

Should You Use Social Media to Market Your Business?

David G. Johnson Get Strategic, Small Business Marketing 3 Comments

We’ve already tackled the question about YouTube for Marketers recently, and I’ve been a big believer in it for a number of years. In fact, business owners and entrepreneurs in our 21st-Century Strategic Marketing Program have heard me beat the drum of not just YouTube, but also social media outlets (including Facebook and Twitter) since the program’s inception in early …