[VIDEO] How to Create Graphics for Social Media Using Free Tools

David G. Johnson Small Business Marketing, Social Media Leave a Comment

Would you like to have branded graphics for your Facebook page, blog site, Pinterest account or other social media? Have you ever wondered how to get fantastic visuals without hiring a designer? Don’t have Photoshop or other high-end tools? In this training, originally made available exclusively to our members and alumni, we show you how to get great-looking graphics without …

Dawning

Happy Epiphany!

David G. Johnson Raves and Other Asides 1 Comment

Today is actually the Feast of Epiphany, which gives me a great excuse to talk about why our company happens to share its name with the 12th Day of Christmas.  (If you, like the McKenzie Brothers, ever wondered, the 12 days run from Christmas Eve to Epiphany.) First, a little background on the Greek word: epiphaneia – lit. “upon appearing,” …

Part 2: Fuzzy Marketing

David G. Johnson Get Strategic 1 Comment

In Part 1, we talked about getting clear on your identity. Knowing who you are is absolutely fundamental to marketing – no matter what business you’re in. So… what business are you really in? The Starbucks example is a fun one. They definitely sell coffee. They make a variety of beverages. Legal addictive stimulants are in virtually every beverage they …

Part 1: What Are You Really Selling?

David G. Johnson Get Strategic Leave a Comment

In my work with clients over the years, one thing I’ve observed is that most marketing mistakes made by businesses both small and large come from a fundamentally poor understanding of the real identity of the business. If you don’t know who you are, how can you properly introduce yourself to your future customers? In truth, how can you have …