by Paul Rose Jr | Jun 29, 2021 | Content Creation, Content Creation, Content Marketing, Entrepreneurs, Growth Marketing, Small Business Marketing, Small Business Strategy, Story, Working Remotely
I’ve talked many times before about the power of story. Story opens people’s eyes, takes them on an emotional journey, and can ease them into learning and change in a beautiful way. People are some 20-times more likely to remember a story than just unfiltered facts....
by Paul Rose Jr | Jun 15, 2021 | Entrepreneurs, Marketing Training Event, Small Business Marketing, Small Business Strategy, Social Media, Story
In the early days of 2020, I had just come out of a job situation that kept me from attending church services on Sundays, so I had started visiting some local ones with a friend. We had not yet found one that felt like family when the search came to a screeching halt,...
by Paul Rose Jr | Jun 1, 2021 | Best Practices, Content Marketing, Entrepreneurs, Marketing Training Event, Small Business Marketing, Small Business Strategy, Story, Website, Working Remotely
It’s been an interesting time, these past 18 months. Rumors of some disease coming out of China. People getting sick in Thailand. Two weeks later, 18 other countries report cases of the so-called “new pneumonia,” aka Coronavirus, or COVID-19. Just six weeks later, the...
by Cassandra Decker | May 24, 2021 | Small Business Marketing, Story
It’s a pandemic, so let’s talk about baking cookies. Baking cookies requires three major steps/phases: acquiring the ingredientsmixing the ingredients together, and baking Strangely enough, achieving your organization’s goals also involves three major...
by Paul Rose Jr | May 18, 2021 | Best Practices, Content Creation, Content Creation, Content Marketing, Entrepreneurs, Podcast Episodes, Small Business Marketing, Small Business Strategy, Story
In an episode of their Kick Some ADHD podcast last year, Dana Rayburn and our own David G. Johnson talked about the importance of delegating. It’s a huge stumbling block for most entrepreneurs and small business owners. Living with ADHD definitely exacerbates the...
by Paul Rose Jr | Apr 20, 2021 | Best Practices, Content Creation, Content Marketing, Small Business Marketing, Small Business Strategy, Story
I don’t remember where I heard it first – in some movie or in my college journalism classes – but it’s been said many times that a good news story covers the five “W’s.” Who, What, Where, When & Why. Of course, “How” is usually in there too. A humor piece in the...
