by David G. Johnson | Nov 10, 2014 | Small Business Marketing, Social Media
Does your Facebook page have that one team member who’s always clicking the “Like” button on your posts… and it looks like the “Page” liked the content instead of the person? Are you mystified by the latest Facebook change that...
by David G. Johnson | Nov 4, 2014 | Small Business Marketing, Social Media
It’s not unusual for Facebook to “move my furniture” once in a while. That happened recently with the “Schedule” button that used to appear with a little clock icon like this: Facebook is rolling out a change that eliminates the little...
by David G. Johnson | Feb 19, 2014 | Social Media
First of all: kudos to you for even thinking about doing this. The way I look at it, this means that you’re exploring your options to improve your visibility on Facebook, which is a very good idea. Using a contest, giveaway or other mechanism that encourages...
by David G. Johnson | Dec 5, 2013 | Small Business Marketing, Social Media
We’ve all done it. You find (or create) the perfect image… you upload it to Facebook… you write the perfect text to go along with it… and boom!, you publish it on your page. Sometimes it’s instant. Sometimes it’s hours later. But...
by David G. Johnson | Jun 6, 2013 | Small Business Marketing, Social Media
There’s an enormous caveat to what I’m about to tell you. In the work we’re doing with clients for whom we manage social media, as well as in the training we do for business owners and their teams to manage their own social media, there’s one...
by David G. Johnson | Dec 7, 2012 | Get Strategic, Rants, Small Business Marketing, Social Media
From the very moment we began providing training to business owners and marketing executives to help them understand how search engines work, we have preached a very simple message: Create content that delivers value to people in your target market. And do it often....