by Paul Rose Jr | Apr 6, 2021 | Best Practices, Entrepreneurs, Podcast Episodes, Small Business Marketing, Small Business Strategy, Working Remotely
About four years ago, the man I refer to fondly as our fearless leader, David G. Johnson, the co-founder of Grow the Dream, was diagnosed with Attention Deficit/Hyperactivity Disorder, or ADHD. As part of his journey through the prognosis and how to best address it,...
by Paul Rose Jr | Mar 30, 2021 | Best Practices, Entrepreneurs, Sales Success, Small Business Marketing, Small Business Strategy
As an actor and a screenwriter, I tell people all the time that in the Hollywood industry, you need to think more in terms of selection than rejection. For creative types, especially actors who are essentially selling themselves, it’s a way of not taking the process...
by Paul Rose Jr | Mar 16, 2021 | Entrepreneurs, Get Strategic, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
I’ve talked quite a bit over the last few months about our recommendation (and subtle Google hack) of targeting the ideal customer for your business. We’ve gone over parts of this in our early #StrategyStreams, but today I want to pull back the curtain a little bit....
by Paul Rose Jr | Feb 9, 2021 | Best Practices, Entrepreneurs, Growth Marketing, Small Business Marketing, Small Business Strategy
Recently I browsed Letterboxd.com – a social site for movie lovers and reviewers. Users can create dynamic, custom movie lists, similar to what Amazon and IMDb used to both have. The lists can be general or incredibly narrow. For example, one user had curated a list...
by Paul Rose Jr | Jan 19, 2021 | Best Practices, Content Marketing, Email Marketing, Google Analytics, Growth Marketing, Inbound Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
I thought about starting this article with the statement, “I don’t know how marketers managed to be successful in the old days before online measurement tools.” But the fact is, I DO know how they managed it, just maybe not how they were successful. It’s not hard to...
by Paul Rose Jr | Dec 8, 2020 | Best Practices, Content Marketing, Key Performance Indicators (KPI), News, Small Business Marketing, Small Business Strategy, Voice Search
One thing that’s been on our radar since Grow the Dream was first launched as Epiphany Marketing more than 20 years ago has been search engines. Specifically, Google and its ever-changing algorithms. Despite the fact that Amazon and YouTube have become more prevalent...
