by Paul Rose Jr | Jul 7, 2020 | Best Practices, Content Marketing, Get Strategic, Growth Marketing, Small Business Marketing, Small Business Strategy
Coming home from the gym earlier this week, I pulled into the parking lot of a local grocery store that was on the way. I needed to grab some cleaning supplies really quickly. And although I knew they would cost more there than at WalMart, it was convenient. Except it...
by Paul Rose Jr | Jun 30, 2020 | Best Practices, Get Strategic, Growth Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy, Social Media
A couple of years ago, I was driving through Burbank, CA, the home of both Walt Disney and the Warner Brothers studio headquarters. I was meeting a friend for a lunch meeting, and I was having considerable trouble finding the Chinese restaurant we had agreed to....
by Paul Rose Jr | Jun 23, 2020 | Best Practices, Content Marketing, Get Strategic, Growth Marketing, Inbound Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
Growing up, my dad sometimes repeated a phrase he’d picked up from his teenage years: “he could fall in a pile of s**t and come out smelling like a rose.” Sadly, that doesn’t describe but one member of my family. And like most analogies, it has its limitations in real...
by Paul Rose Jr | Jun 9, 2020 | Best Practices, Growth Marketing, Small Business Marketing, Small Business Strategy
One of the first things we discuss with our clients in developing a marketing strategy for their small business is identifying and tracking Key Performance Indicators – KPI’s. It doesn’t matter how good or slick or stylishly current your strategy is, if you have no...
by Paul Rose Jr | Jun 2, 2020 | Best Practices, Content Marketing, Inbound Marketing, Small Business Marketing, Small Business Strategy
Have you ever noticed that some of your content blog posts, although written a while back, maybe even years ago, still get consistent traffic? Have you ever wondered why that happened? Or tried to leverage it? There are two main kinds of posts like this. Seasonal...
by Paul Rose Jr | May 26, 2020 | Content Marketing, Growth Marketing, Small Business Marketing, Small Business Strategy, WordPress
As we enter the second phase of nationwide shelter at home orders, you might have noticed that, despite no commute, no office hours and fewer deadlines, it seems like you have even less time? Besides helping our kids with their homework or taking fun online classes,...
