by David G. Johnson | Nov 27, 2008 | Raves and Other Asides, Small Business Marketing
We’ve met so many of you for the very first time this year in 2008, and let me say, “I’m glad we met!” At the same time, this year we’ve strengthened relationships with many of our long-time friends. No matter how long we’ve known...
by David G. Johnson | Nov 26, 2008 | Get Strategic, Small Business Marketing
Today I walked into a local Starbucks and was greeted by a prominently-placed offer for the new Starbucks Gold card. You probably know by now that I’m a Starbucks regular. But I’ll admit, I’ve spent a lot less time (and yes, money) in Starbucks...
by David G. Johnson | Nov 12, 2008 | Small Business Marketing
We discussed previously that the last thing you want to trim out of your budget during a recession is your marketing. Here’s some actual data (Hat tip: Rod Alan Richardson via Twitter @rodalan) on previous recessions that reveals some very interesting facts:...
by David G. Johnson | Oct 1, 2008 | Small Business Marketing
Today it was absolutely my honor and delight to participate in an amazing fundraiser for a great cause: the Make A Wish Foundation. The fundraiser was put together by some of the world’s top internet marketers in connection with the recent World Internet Summit...
by David G. Johnson | Sep 18, 2008 | Small Business Marketing
One marketing question that I get asked about small businesses is: Do search engines really matter where local businesses are concerned? The answer may surprise you. According to a 2007 study by comScore Networks, even when looking for local business information, 3...
by David G. Johnson | Aug 23, 2008 | Small Business Marketing
(With apologies for the insulting quote in the title of today’s post… and also for bringing up memories of an election year gone by…) What do we do in a down economy? It happens. Sometimes your business is affected by an economic downturn. ...
