by David G. Johnson | May 20, 2009 | Get Strategic, Small Business Marketing
You’re on your way to getting better results with the 1st of 5 Ways to Increase Your Response just by changing the words you use! (You may want to take a moment and read that introductory post if you haven’t already.) 1. Use a Headline Without question,...
by David G. Johnson | May 15, 2009 | Get Strategic, Small Business Marketing
Looking to get better results out of your website, e-mail, direct mail or other advertising and outreach efforts? Over the years of working with and training the greatest businesspeople on the planet — small business owners and their teams — I’ve...
by David G. Johnson | Mar 26, 2009 | Small Business Marketing
One of the questions many business owners are grappling with right now has to do with pricing strategies. We frequently hear it this way: Should I lower my prices as a response to shrinking demand? Conventional wisdom in most cases says, “Yes.” But I want...
by David G. Johnson | Mar 9, 2009 | Get Strategic, Small Business Marketing, Story
One of the points that anyone marketing in the 21st-Century will reach is the moment known as “writer’s block.” We know that we need to be creating great content and pushing it out — whether online, via e-mail or print newsletter, or through...
by David G. Johnson | Jan 7, 2009 | Small Business Marketing
Well 2009 is in full swing. My question for you is: How does your pipeline look? If you’re not satisfied with the number of new prospects or leads coming in to your business, it’s time to get serious about what you’re doing to bring them in. Here are...
by David G. Johnson | Dec 1, 2008 | Get Strategic, Small Business Marketing
As salespeople and business owners, we’ve often been trained to communicate value. After all, if we don’t connect what we sell, produce and provide with the needs of our prospects and customers and do it in a way that helps them understand the return they...
