by David G. Johnson | Sep 19, 2013 | Small Business Marketing, WordPress
For the last 2 years or so, we’ve been pounding the drum to anyone who will listen—which mainly means small businesses we train, our clients, and audiences I speak to—that you must be ready for mobile visitors. How can your small business website be ready for...
by David G. Johnson | Aug 14, 2013 | Small Business Marketing
Anyone marketing on the web must deal with the realities of how people view the world through their web browsers. I just published a piece on how Google Chrome took over the web browser market over at Epiphany Digest, complete with infographics. Enjoy!
by David G. Johnson | Jun 6, 2013 | Small Business Marketing, Social Media
There’s an enormous caveat to what I’m about to tell you. In the work we’re doing with clients for whom we manage social media, as well as in the training we do for business owners and their teams to manage their own social media, there’s one...
by David G. Johnson | Dec 7, 2012 | Get Strategic, Rants, Small Business Marketing, Social Media
From the very moment we began providing training to business owners and marketing executives to help them understand how search engines work, we have preached a very simple message: Create content that delivers value to people in your target market. And do it often....
by David G. Johnson | Oct 22, 2012 | Get Strategic, Small Business Marketing
Seth Godin’s post from today reinforces yet again the need for you to strategically and intentionally design your business’s “message”: If your elevator pitch is a hyper-compressed two-minute overview of your hopes, dreams and the thing...
by David G. Johnson | Jan 2, 2012 | Small Business Marketing
Have you changed the copyright notice at the bottom of your website? Now’s the time to do it! After all… nothing says, “we aren’t paying attention” like last year’s date (or worse: an even earlier year!) being displayed on a website...