by Betsy Dane | Mar 31, 2020 | Best Practices, Raves and Other Asides, Small Business Marketing, Working Remotely
We are at our best when things are at their worst. And despite fear, worry, and even panic, that is often the case. These are unprecedented times. Unlike the often short-term preparations for projected bad weather, unlike the “light at the end of the seasonal...
by Paul Rose Jr | Mar 3, 2020 | Best Practices, Growth Marketing, Small Business Marketing, Small Business Strategy, Social Media, Story, Video For Marketers
As a savvy 21st century small business owner, you know that, despite the often upside down seeming ROI, you need to be marketing yourself on social media. 2016 saw a shift in people watching more video content, especially on their mobile devices. And looking back at...
by Paul Rose Jr | Feb 25, 2020 | Best Practices, Content Marketing, Small Business Marketing, Small Business Strategy, Voice Search
“Okay, Google… How popular are voice searches in 2020?” “According to a two-thousand sixteen report from ComScore-dot-com, by twenty-twenty, fifty-percent of all Internet searches will be done by voice.” “Alexa, is that the most accurate representation of the data?”...
by Paul Rose Jr | Feb 18, 2020 | Content Marketing, Growth Marketing, Small Business Marketing, Small Business Strategy, Social Media, Story, Video For Marketers
I’m a little weird. Maybe it’s cause I’m older — I grew up reading books and magazines long before the Internet as we know it existed. And I’m a fast reader. Or maybe it’s because of my Protestant upbringing, that emphasized words over pictures and images....
by Paul Rose Jr | Jan 21, 2020 | Content Marketing, Growth Marketing, Small Business Marketing, Small Business Strategy, Story
So now you’ve got your website set up, either fully inside a WordPress install or with a WordPress blog integrated. You’re ready to go, you just need ideas for your first topic… and at least 11 or 50 more. Remember, as I explained, the key to Search Engine Elevation...
by Paul Rose Jr | Jan 14, 2020 | Content Marketing, Growth Marketing, Marketing Automation, Small Business Marketing, Small Business Strategy
Quick quiz – what do a gecko, manatees in t-shirts, Randy Jackson at a dog show, McGruff the crime dog, He-Man & Skeletor, Maxwell the pig, and an old guy saying, “As long as…” have in common? They’re all in GEICO commercials. GEICO has no less than 13 distinctly...
