by Paul Rose Jr | Jul 23, 2018 | Content Marketing, Inbound Marketing, Marketing Automation, Small Business Marketing, Small Business Strategy
If you’re reading this post, one of two things has likely happened: You’ve taken the leap to get a handle on your Internet marketing, did your initial strategic work, built your home page in WordPress, and developed your first Lead Magnet. But now you may second...
by Paul Rose Jr | May 21, 2018 | Marketing Automation, Small Business Marketing, Small Business Strategy
A few weeks ago, we published a detailed and informative post on what Lead Magnets are and how to use them to attract, locate and hold on to prospective buyers so that when they’re ready, they become customers or even evangelists for your product or service. If you...
by Paul Rose Jr | May 14, 2018 | Best Practices, Marketing Automation, Small Business Marketing, Small Business Strategy, WordPress
Back when the Internet first launched, long before Facebook or Twitter or even AOL, it used to be incredibly difficult to do anything on the world-wide-web. It was mostly like an old Ham radio club – made up of electronic bulletin boards, government nodes and...
by Paul Rose Jr | Jan 26, 2018 | Growth Marketing, Marketing Automation, Small Business Marketing, Small Business Strategy
It’s likely, even if you’re just starting to dip your toe into sales or entrepreneurship, you’ve heard the term “The Funnel” While it used to be considered revolutionary and new, the marketing technique of taking unknown people and converting them, bit by bit into...
by Paul Rose Jr | Jan 11, 2018 | Email Marketing, Marketing Automation, Small Business Marketing, Small Business Strategy
You finally took the plunge. You did the research, built your website (probably with WordPress) and launched the online side of your business. You made sure you were listed on and started ranking on Google, Bing, & Yahoo. But unlike the folks in those UPS...
by David G. Johnson | Jan 5, 2018 | Marketing Automation, Small Business Marketing
Every January, we have a habit of re-evaluating what we’re doing. What worked last year? What didn’t work? What needs tweaking? If you’re like most business owners, you also think about new goals. Did we hit our revenue targets for last year? What is...
