by Paul Rose Jr | Jun 29, 2021 | Content Creation, Content Creation, Content Marketing, Entrepreneurs, Growth Marketing, Small Business Marketing, Small Business Strategy, Story, Working Remotely
I’ve talked many times before about the power of story. Story opens people’s eyes, takes them on an emotional journey, and can ease them into learning and change in a beautiful way. People are some 20-times more likely to remember a story than just unfiltered facts....
by Paul Rose Jr | Jun 22, 2021 | Best Practices, Content Creation, Content Creation, Content Marketing, Growth Marketing, Sales Success, Small Business Marketing, Small Business Strategy
Years ago, I did a deep dive into investment banking. Looking at home ownership, retirement savings and ensuring my family was protected, whether something happened to me or not. I looked at traditional sources like Dave Ramsey and Gary Keesee, as well as plumbing the...
by Paul Rose Jr | Apr 13, 2021 | Ads, Best Practices, Growth Marketing, Rants, Small Business Marketing, Website, WordPress
So I’ve written a lot about needing to have a website, regardless of the size of your small business, in this day and age. As a company, we’ve been preaching it since our earliest days as Epiphany Marketing. It was important and necessary even before the pandemic...
by Paul Rose Jr | Feb 9, 2021 | Best Practices, Entrepreneurs, Growth Marketing, Small Business Marketing, Small Business Strategy
Recently I browsed Letterboxd.com – a social site for movie lovers and reviewers. Users can create dynamic, custom movie lists, similar to what Amazon and IMDb used to both have. The lists can be general or incredibly narrow. For example, one user had curated a list...
by Paul Rose Jr | Feb 2, 2021 | Best Practices, Content Creation, Content Marketing, Growth Marketing, News, Small Business Marketing, Voice Search
If you’ve seen the science-fiction cult classic Blade Runner, first released in 1982, you might remember the Voight-Kampf test scene. It begins with the admonition: “Reaction time is a factor in this, so please pay attention.” It was used by the police and Blade...
by Paul Rose Jr | Jan 26, 2021 | Ads, Best Practices, Growth Marketing, Small Business Marketing, Social Media, Video For Marketers
If you’ve been on a personal Instagram feed lately, you might have noticed some significant differences from a year, or even a couple of months ago. The image-centric social media hub has shifted to utilizing increasingly more videos. In fact, there’s strong evidence...
