by David G. Johnson | Mar 18, 2010 | Get Strategic, Small Business Marketing
Getting fans and followers is awfully trendy right now. But if you’re like many small business people, you’re probably saying, “Yeah… but does it increase sales?” Our clients and trainees have known for some time that it’s possible...
by David G. Johnson | Aug 19, 2009 | Get Strategic, Small Business Marketing
We’ve already tackled the question about YouTube for Marketers recently, and I’ve been a big believer in it for a number of years. In fact, business owners and entrepreneurs in our 21st-Century Strategic Marketing Program have heard me beat the drum of not...
by David G. Johnson | Jul 21, 2009 | Get Strategic, Small Business Marketing
Here’s the 4th of 5 Ways to Increase Your Response just by changing the words you use! Pass The “So What!” Test One of the biggest contributing factors to the dismal results that small business marketing tends to get has to do with the value and...
by David G. Johnson | Jun 15, 2009 | Get Strategic, Small Business Marketing
Here’s the 3rd of 5 Ways to Increase Your Response just by changing the words you use! 3. Write From “Me” to “You” I have a shocking revelation for you: Your future customers don’t care about you. That’s right. I said it....
by David G. Johnson | May 27, 2009 | Get Strategic, Small Business Marketing
Here’s the 2nd of 5 Ways to Increase Your Response just by changing the words you use! 2. Make a Bold Promise Ultimately, marketing is about promising something to your future customer (or your existing customer… if you’re working toward repeat...
by David G. Johnson | May 20, 2009 | Get Strategic, Small Business Marketing
You’re on your way to getting better results with the 1st of 5 Ways to Increase Your Response just by changing the words you use! (You may want to take a moment and read that introductory post if you haven’t already.) 1. Use a Headline Without question,...
