by Paul Rose Jr | Nov 3, 2020 | Best Practices, Content Creation, Content Marketing, Small Business Marketing, Small Business Strategy
You’ve done your research, written compelling copy, studiously put all the pieces together… And now you wait. For a day, a week, maybe a month or more! If you’ve never been subcontracted to assist with another business’ project, you may not even be aware of it. If...
by Paul Rose Jr | Oct 27, 2020 | Best Practices, Content Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy, TikTok
When we first started teaching strategic online marketing to small businesses and entrepreneurs, Internet 2.0 was just starting to develop. Everyone wanted to rank at the top of search engines, because that was how online customers found you. Even though only about...
by Paul Rose Jr | Oct 20, 2020 | Best Practices, Content Marketing, Rants, Small Business Marketing, Small Business Strategy
Recently, I was browsing some content from a potential client and found some very familiar text, with a stock photo I knew I’d seen somewhere else. Thankfully, it wasn’t something I had written, although that’s happened before. But the words and photo were close...
by Paul Rose Jr | Oct 13, 2020 | Get Strategic, Growth Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
You may have heard the news recently that Disney will release the latest Pixar film, Soul, to their streaming platform around Christmas time. Unlike Mulan, this one won’t require Disney+ members to pay an additional fee. It’ll just show up in their available feed,...
by Paul Rose Jr | Oct 6, 2020 | Best Practices, News, Privacy Concerns, WordPress
You’re plugging along, growing the online portion of your business. It’s not going as fast as you’d like – but then whose business is? Then one day it happens – a spike in traffic. And it continues for days – lots more traffic, but the same amount of...
