by David G. Johnson | May 12, 2008 | Small Business Marketing
Did you ever stop to think about the fact that “marketing” is happening all the time in your business — whether you want it to be or not? Here’s an example to illustrate what I mean… Picture yourself walking into a restaurant for dinner...
by David G. Johnson | May 8, 2008 | Small Business Marketing
Too busy at work? More than enough revenue? Here are some ways you can keep those pesky customers and prospects away… #1: Make Sure Your Marketing is All About You After all… people who want to spend money with you want to understand how your products...
by David G. Johnson | Feb 29, 2008 | Get Strategic
Yesterday, we talked about focusing on your customers. I’ll be the first to admit that without intentional effort, it’s easy to begin to drift away from listening closely to them. But in business, this can be a costly mistake – even when times are...
by David G. Johnson | Feb 28, 2008 | Get Strategic
Yesterday, we talked about listening to your customers to pay attention to the “why” behind their purchases. Today, we’re focusing more on the “who.” It probably goes without saying that another critical component in getting to know your...
by David G. Johnson | Feb 27, 2008 | Get Strategic
So far this week, we’ve focused on you and your identity as a business. Now it’s time to do something every bit as critical and just as important, if not more so: focus on your customer. Something that continues to amaze me is how easy (and common) it is...
