FedEx Guy Throwing Computer Monitor

How to Handle Negative Reviews and Feedback

David G. Johnson Rants, Small Business Marketing 1 Comment

Recently, I was talking with a client who was reluctant to set up a profile on Google Places for his business. “What if people leave negative reviews?,” he asked. “You can’t do anything about it, can you?” A valid point. Unlike a WordPress blog or even a Facebook page, profiles in Google Places (and many other business listings locations around …

How the World Searched: Google’s 2010 Zeitgeist

David G. Johnson Raves and Other Asides Leave a Comment

Google knows what’s on your mind. This year’s Zeitgeist from Google proves it. In just under 3 minutes, the search giant manages to hit the major highlights for the entire year in a very visually-compelling way. Obviously, all the big stories are here: Haiti, the Gulf Oil Spill, even the current Wikileaks story makes an appearance. But the entertaining stories …

Should You Use Social Media to Market Your Business?

David G. Johnson Get Strategic, Small Business Marketing 3 Comments

We’ve already tackled the question about YouTube for Marketers recently, and I’ve been a big believer in it for a number of years. In fact, business owners and entrepreneurs in our 21st-Century Strategic Marketing Program have heard me beat the drum of not just YouTube, but also social media outlets (including Facebook and Twitter) since the program’s inception in early …

Should You Use YouTube to Market Your Business?

David G. Johnson Small Business Marketing 1 Comment

One of the questions I am frequently asked by people exploring their online marketing options is: Should I be using YouTube as a marketing tool? The answer is 100% “Yes!” In fact, we recently trained the members of our Strategic Marketing Program on this very topic: Not yet receiving valuable training on marketing your business in the 21st Century? Here’s …