What Metrics Should You Use To Evaluate Your Lead Magnet

What Metrics Should You Use to Evaluate Your Lead Magnets?

Paul Rose Jr Content Marketing, Get Strategic, Inbound Marketing, Marketing Automation, Small Business Marketing Leave a Comment

If you’re reading this post, one of two things has likely happened: You’ve taken the leap to get a handle on your Internet marketing, did your initial strategic work, built your home page in WordPress, and developed your first Lead Magnet. But now you may second guessing yourself, wondering if it’s working, or proactive enough to realize that you need …

Maintaing a WordPress Site for Non-Techies

How to Maintain a WordPress Site (for Non-Techies)

Paul Rose Jr Get Strategic, Marketing Automation, Small Business Marketing, WordPress Leave a Comment

Back when the Internet first launched, long before Facebook or Twitter or even AOL, it used to be incredibly difficult to do anything on the world-wide-web. It was mostly like an old Ham radio club – made up of electronic bulletin boards, government nodes and university hubs. Even after AOL rose and fell and the popularization of the Internet exploded, …

What Is a Lead Magnet?

What is a Lead Magnet?

Paul Rose Jr Email Marketing, Get Strategic, Marketing Automation, Small Business Marketing 6 Comments

You finally took the plunge. You did the research, built your website (probably with WordPress) and launched the online side of your business. You made sure you were listed on and started ranking on Google, Bing, & Yahoo. But unlike the folks in those UPS commercials, you don’t just sit back and wait for the customers to just show up. …

3 Things Every Business Owner Should Do in 2018

3 Things Every Business Owner Should Do in 2018

David G. Johnson Marketing Automation, Small Business Marketing Leave a Comment

Every January, we have a habit of re-evaluating what we’re doing. What worked last year? What didn’t work? What needs tweaking? If you’re like most business owners, you also think about new goals. Did we hit our revenue targets for last year? What is a realistic number for this year? How do we get there? As a business owner whose …

Convert Your Site from HTTP to HTTPS / Secure - Secure Label from Google Chrome

How to Convert Your Website to Secure / HTTPS

David G. Johnson Content Marketing, Small Business Marketing, WordPress 1 Comment

It’s time to “go secure.” That’s right, it’s 2017 and it’s time to convert your website over from HTTP to HTTPS. In fact, it’s been a good idea for a while now… especially since Google announced that it would begin to use HTTPS as a ranking signal back in 2014, which meant that sites using HTTPS connections for their visitors would begin …

Finding Your Voice When Writing for Your Business

Finding Your Voice When Writing for Your Business

Jill Johnson Content Marketing Leave a Comment

In a world where everyone has a blog and you are inundated with information from every imaginable angle, you might feel pressure when writing for your business blog to do something to stand out, to be extraordinary, or to wow them with your business expertise and experience. I have a thought about this: Don’t. Let’s face it, we all have …

Google Mobile Update: Are You Ready?

Google Mobile Algorithm Update: Are You Ready?

David G. Johnson Small Business Marketing 3 Comments

By now you’ve probably heard about the update to Google’s algorithm update that’s coming on April 21st. Based upon how much Google has said about it publicly, it’s widely believed to be the biggest single algorithm change in Google’s history. There’s a fair amount of confusion about it, so let’s do what we can here to clarify what’s going on …

WordPress Automatic Upgrade Notification Email

WordPress Automatic Updates: Pros and Cons

David G. Johnson Small Business Marketing Leave a Comment

Yesterday the WordPress dev team announced the 3.8.2 Security Release. Previously, when a WordPress update became available, I’d see the notification when I visited the dashboard of one of our websites. Sometimes, I might spot the announcement post (like the one I linked to above) in the RSS feed. But all that has changed. For the first time, I found …

Is Your SEO Actually Hurting You?

How Your SEO Might Actually Be Hurting You

David G. Johnson Small Business Marketing 1 Comment

The topic of how bad SEO can be for your business’s website is so broad, we could probably start a regular recurring feature here about it. Come to think of it, we’ve written about businesses being Suckered by an SEO Company, why SEO should be a much lower priority than a Marketing Strategy for Your Business, and How SEO Hasn’t Changed …

Google's Latest Search Overhaul: Hummingbird

Why You Don’t Need to Worry About Google’s Hummingbird Update

David G. Johnson Small Business Marketing, WordPress Leave a Comment

Ever since Google announced the “Hummingbird” update on its 15th birthday, the web marketing and search engine optimization (SEO) community has been all aflutter (pardon the pun) with speculation about what this massive overhaul to Google’s search engine really means. As with Panda, Penguin and the other changes to Google’s algorithms over the last few years, my recommendation to our …