What Is a Lead Magnet?

What is a Lead Magnet?

Paul Rose Jr Email Marketing, Get Strategic, Marketing Automation, Small Business Marketing 4 Comments

You finally took the plunge. You did the research, built your website (probably with WordPress) and launched the online side of your business. You made sure you were listed on and started ranking on Google, Bing, & Yahoo. But unlike the folks in those UPS commercials, you don’t just sit back and wait for the customers to just show up. …

3 Things Every Business Owner Should Do in 2018

3 Things Every Business Owner Should Do in 2018

David G. Johnson Marketing Automation, Small Business Marketing 0 Comments

Every January, we have a habit of re-evaluating what we’re doing. What worked last year? What didn’t work? What needs tweaking? If you’re like most business owners, you also think about new goals. Did we hit our revenue targets for last year? What is a realistic number for this year? How do we get there? As a business owner whose …

Convert Your Site from HTTP to HTTPS / Secure - Secure Label from Google Chrome

How to Convert Your Website to Secure / HTTPS

David G. Johnson Content Marketing, Small Business Marketing, WordPress 1 Comment

It’s time to “go secure.” That’s right, it’s 2017 and it’s time to convert your website over from HTTP to HTTPS. In fact, it’s been a good idea for a while now… especially since Google announced that it would begin to use HTTPS as a ranking signal back in 2014, which meant that sites using HTTPS connections for their visitors would begin …

Finding Your Voice When Writing for Your Business

Finding Your Voice When Writing for Your Business

Jill Johnson Content Marketing 0 Comments

In a world where everyone has a blog and you are inundated with information from every imaginable angle, you might feel pressure when writing for your business blog to do something to stand out, to be extraordinary, or to wow them with your business expertise and experience. I have a thought about this: Don’t. Let’s face it, we all have …

Google Mobile Update: Are You Ready?

Google Mobile Algorithm Update: Are You Ready?

David G. Johnson Small Business Marketing 3 Comments

By now you’ve probably heard about the update to Google’s algorithm update that’s coming on April 21st. Based upon how much Google has said about it publicly, it’s widely believed to be the biggest single algorithm change in Google’s history. There’s a fair amount of confusion about it, so let’s do what we can here to clarify what’s going on …

WordPress Automatic Upgrade Notification Email

WordPress Automatic Updates: Pros and Cons

David G. Johnson Small Business Marketing 0 Comments

Yesterday the WordPress dev team announced the 3.8.2 Security Release. Previously, when a WordPress update became available, I’d see the notification when I visited the dashboard of one of our websites. Sometimes, I might spot the announcement post (like the one I linked to above) in the RSS feed. But all that has changed. For the first time, I found …

Is Your SEO Actually Hurting You?

How Your SEO Might Actually Be Hurting You

David G. Johnson Small Business Marketing 1 Comment

The topic of how bad SEO can be for your business’s website is so broad, we could probably start a regular recurring feature here about it. Come to think of it, we’ve written about businesses being Suckered by an SEO Company, why SEO should be a much lower priority than a Marketing Strategy for Your Business, and How SEO Hasn’t Changed …

Google's Latest Search Overhaul: Hummingbird

Why You Don’t Need to Worry About Google’s Hummingbird Update

David G. Johnson Small Business Marketing, WordPress 0 Comments

Ever since Google announced the “Hummingbird” update on its 15th birthday, the web marketing and search engine optimization (SEO) community has been all aflutter (pardon the pun) with speculation about what this massive overhaul to Google’s search engine really means. As with Panda, Penguin and the other changes to Google’s algorithms over the last few years, my recommendation to our …

Why Mobile Matters for Small Business Marketing [Infographic]

David G. Johnson Small Business Marketing, WordPress 1 Comment

For the last 2 years or so, we’ve been pounding the drum to anyone who will listen—which mainly means small businesses we train, our clients, and audiences I speak to—that you must be ready for mobile visitors. How can your small business website be ready for mobile visitors? Two words: responsive design. Your website should be responsive. What Is Responsive Design? Very …

Time to Update Those Copyright Notices!

David G. Johnson Small Business Marketing 0 Comments

Have you changed the copyright notice at the bottom of your website? Now’s the time to do it! After all… nothing says, “we aren’t paying attention” like last year’s date (or worse: an even earlier year!) being displayed on a website through mid-June (or whenever it is we happen to catch it). So… in addition to all the other calendar-changing …