by David G. Johnson | Jan 27, 2015 | Small Business Marketing
In most of the businesses we work with, a “Marketing Department” is simply nonexistent. When there’s a person (or persons) whose “job” is marketing, the reality is that they wear multiple hats. Think about your business for a moment: who...
by David G. Johnson | Nov 10, 2014 | Small Business Marketing
You’ve got your Business Facebook Page set up. You’ve put the effort into getting it all decked out with a nice profile pic and a timeline cover. You’ve even built up some followers (Hallelujah!). Now it’s time for the post. You set aside a few...
by David G. Johnson | Nov 10, 2014 | Small Business Marketing, Social Media
Does your Facebook page have that one team member who’s always clicking the “Like” button on your posts… and it looks like the “Page” liked the content instead of the person? Are you mystified by the latest Facebook change that...
by David G. Johnson | Oct 14, 2013 | Small Business Marketing, WordPress
Ever since Google announced the “Hummingbird” update on its 15th birthday, the web marketing and search engine optimization (SEO) community has been all aflutter (pardon the pun) with speculation about what this massive overhaul to Google’s search...
by David G. Johnson | Jun 6, 2013 | Small Business Marketing, Social Media
There’s an enormous caveat to what I’m about to tell you. In the work we’re doing with clients for whom we manage social media, as well as in the training we do for business owners and their teams to manage their own social media, there’s one...