Every January, we have a habit of re-evaluating what we’re doing. What worked last year? What didn’t work? What needs tweaking? If you’re like most business owners, you also think about new goals. Did we hit our revenue targets for last year? What is a realistic number for this year? How do we get there? As a business owner whose …
For the last 2 years or so, we’ve been pounding the drum to anyone who will listen—which mainly means small businesses we train, our clients, and audiences I speak to—that you must be ready for mobile visitors. How can your small business website be ready for mobile visitors? Two words: responsive design. Your website should be responsive. What Is Responsive Design? Very …
Today we’re beginning a series on the stuff you need to be paying attention to as we head into 2011.
“What?! We’re in the middle of the holiday season… Christmas is still weeks away!”
Yeah… I know. And you’re probably not quite too late to begin thinking about what your 2011 strategy looks like, but you can’t afford to wait any further.
Begin at the Very Beginning
Getting fans and followers is awfully trendy right now. But if you’re like many small business people, you’re probably saying, “Yeah… but does it increase sales?”
Our clients and trainees have known for some time that it’s possible to grow your business with social media because, when approached strategically, it comes in line with one of our cardinal principles in modern-day marketing:
“He or she who engages, wins.”
We’ve already tackled the question about YouTube for Marketers recently, and I’ve been a big believer in it for a number of years. In fact, business owners and entrepreneurs in our 21st-Century Strategic Marketing Program have heard me beat the drum of not just YouTube, but also social media outlets (including Facebook and Twitter) since the program’s inception in early …