by David G. Johnson | Sep 18, 2008 | Small Business Marketing
One marketing question that I get asked about small businesses is: Do search engines really matter where local businesses are concerned? The answer may surprise you. According to a 2007 study by comScore Networks, even when looking for local business information, 3...
by David G. Johnson | Aug 23, 2008 | Small Business Marketing
(With apologies for the insulting quote in the title of today’s post… and also for bringing up memories of an election year gone by…) What do we do in a down economy? It happens. Sometimes your business is affected by an economic downturn. ...
by David G. Johnson | Feb 26, 2008 | Get Strategic
In Part 1, we talked about getting clear on your identity. Knowing who you are is absolutely fundamental to marketing – no matter what business you’re in. So… what business are you really in? The Starbucks example is a fun one. They definitely sell...
by David G. Johnson | Feb 25, 2008 | Get Strategic
In my work with clients over the years, one thing I’ve observed is that most marketing mistakes made by businesses both small and large come from a fundamentally poor understanding of the real identity of the business. If you don’t know who you are, how...
