by David G. Johnson | Mar 26, 2009 | Small Business Marketing
One of the questions many business owners are grappling with right now has to do with pricing strategies. We frequently hear it this way: Should I lower my prices as a response to shrinking demand? Conventional wisdom in most cases says, “Yes.” But I want...
by David G. Johnson | Dec 1, 2008 | Get Strategic, Small Business Marketing
As salespeople and business owners, we’ve often been trained to communicate value. After all, if we don’t connect what we sell, produce and provide with the needs of our prospects and customers and do it in a way that helps them understand the return they...
by David G. Johnson | Nov 26, 2008 | Get Strategic, Small Business Marketing
Today I walked into a local Starbucks and was greeted by a prominently-placed offer for the new Starbucks Gold card. You probably know by now that I’m a Starbucks regular. But I’ll admit, I’ve spent a lot less time (and yes, money) in Starbucks...
by David G. Johnson | Feb 29, 2008 | Get Strategic
Yesterday, we talked about focusing on your customers. I’ll be the first to admit that without intentional effort, it’s easy to begin to drift away from listening closely to them. But in business, this can be a costly mistake – even when times are...
by David G. Johnson | Feb 28, 2008 | Get Strategic
Yesterday, we talked about listening to your customers to pay attention to the “why” behind their purchases. Today, we’re focusing more on the “who.” It probably goes without saying that another critical component in getting to know your...
