What Metrics Should You Use To Evaluate Your Lead Magnet

What Metrics Should You Use to Evaluate Your Lead Magnets?

Paul Rose Jr Content Marketing, Get Strategic, Inbound Marketing, Marketing Automation, Small Business Marketing Leave a Comment

If you’re reading this post, one of two things has likely happened: You’ve taken the leap to get a handle on your Internet marketing, did your initial strategic work, built your home page in WordPress, and developed your first Lead Magnet. But now you may second guessing yourself, wondering if it’s working, or proactive enough to realize that you need …

Six Steps for Building the Best Lead Magnet

Creating a Killer Lead Magnet: 6-Step Checklist

Paul Rose Jr Get Strategic, Marketing Automation, Small Business Marketing Leave a Comment

A few weeks ago, we published a detailed and informative post on what Lead Magnets are and how to use them to attract, locate and hold on to prospective buyers so that when they’re ready, they become customers or even evangelists for your product or service. If you haven’t read that, even if you think you’ve already got Lead Magnets …

Don't Be An Egg

Don’t Be An Egg

Paul Rose Jr Get Strategic, Small Business Marketing, Social Media Leave a Comment

Have you wondered why people aren’t choosing to follow your social media profile(s)? Maybe your Facebook Page isn’t getting “likes” as frequently as you’d hoped, or maybe other Twitter users or Instagrammers aren’t following your business account back? It just might be because you’re an egg. What do you mean, I’m an egg? First, some quick background. It was about …

How to Keep Your Sales Funnel Full

How to Determine the Length of Your Customer’s Sale Cycle

Paul Rose Jr Get Strategic, Growth Marketing, Marketing Automation, Small Business Marketing Leave a Comment

It’s likely, even if you’re just starting to dip your toe into sales or entrepreneurship, you’ve heard the term “The Funnel” While it used to be considered revolutionary and new, the marketing technique of taking unknown people and converting them, bit by bit into buyers – and even evangelists – for your products or services is now considered a best …