by Paul Rose Jr | Jun 23, 2020 | Best Practices, Content Marketing, Get Strategic, Growth Marketing, Inbound Marketing, Key Performance Indicators (KPI), Small Business Marketing, Small Business Strategy
Growing up, my dad sometimes repeated a phrase he’d picked up from his teenage years: “he could fall in a pile of s**t and come out smelling like a rose.” Sadly, that doesn’t describe but one member of my family. And like most analogies, it has its limitations in real...
by Paul Rose Jr | Jun 9, 2020 | Best Practices, Growth Marketing, Small Business Marketing, Small Business Strategy
One of the first things we discuss with our clients in developing a marketing strategy for their small business is identifying and tracking Key Performance Indicators – KPI’s. It doesn’t matter how good or slick or stylishly current your strategy is, if you have no...
by Paul Rose Jr | Jun 2, 2020 | Best Practices, Content Marketing, Inbound Marketing, Small Business Marketing, Small Business Strategy
Have you ever noticed that some of your content blog posts, although written a while back, maybe even years ago, still get consistent traffic? Have you ever wondered why that happened? Or tried to leverage it? There are two main kinds of posts like this. Seasonal...
by Paul Rose Jr | May 26, 2020 | Content Marketing, Growth Marketing, Small Business Marketing, Small Business Strategy, WordPress
As we enter the second phase of nationwide shelter at home orders, you might have noticed that, despite no commute, no office hours and fewer deadlines, it seems like you have even less time? Besides helping our kids with their homework or taking fun online classes,...
by Paul Rose Jr | May 19, 2020 | Ads, Best Practices, Email Marketing, Growth Marketing, Privacy Concerns, Small Business Strategy
Back to the Future 2 is famous these days for how wrong the late 80’s film was in depicting the future world that we caught up to in real life a few years ago. While most films portraying the future have some gaffes – like seriously, where are our flying cars!? –...
by Paul Rose Jr | May 12, 2020 | Ads, Content Marketing, Growth Marketing, Small Business Marketing, Small Business Strategy, Social Media, TikTok, Video For Marketers
It seems that there’s a new social media app popping up almost every day. It’s almost impossible to keep up with all of them, and it’s literally impossible to predict which ones will survive, thrive and become trendsetters. Honestly, figuring out the proper way to...